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| Direct Mail Marketing Real Estate Agents use direct mail marketing as a staple for prospecting and following up with clients. How effective is your mailout campaign? Discuss direct mail strategy here . |
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With the web, do we still need CDs?
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I have some and although they're certainly cool, I'm not sure that prospects are all that interested in them. A mortgage broker paid half for them and they're done extremely well with a great label on them with my information and a little cardboard holder. I think I was more excited about them than anyone else.
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Southwest Chicago Suburbs Real Estate is an affordable area with close access to downtown Chicago. Money Magazine says that Orland Park real estate is one of the best places to live in the U.S. |
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Well my idea was also these can be used for new Realtors my company tries to co-broke with, also for seminars/shows to hand out.
I used to work with computer sales (selling huge network systems) and those were our bread and butter in trade shows.
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If you're not remembered, you never existed. |
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I've thought about using those, but I think my clients are not techie enough to actually put the cd into a computer...they seem to respond well to postcards. And I like that postcards are about 30 cents each including postage. If I knew the recipient was a techie, I might try it.
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Michael Paul Eau Claire Homes for sale | Eau Claire Real Estate | Discount Realty Works |
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The clients I work with are very fax and email prone. So I sort of assume most of them could handle a cd =/
But yeah.. this topic on the internet either doesn't come up.. or like this thread, doesn't get much attention. I guess if I do try it then I it will either bring in lots of leads, or nothing.
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If you're not remembered, you never existed. |
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Seems pretty high on the gimmicky + gee-whiz factor. It also sounds expensive and time consuming to produce. And like Drew said, why not just use the web? It's cross-platform, reaches more people and has a longer shelf-life.
That's not to say I haven't thought of it. The coolest ones are the mini-discs but those don't play in the slot-load CD drives and they probably won't work will in vertically mounted drives (desktops flipped on their sides as towers). If I had a $1,000,000 listing I'd put them in the house as a give-away. Other than that, my general rule on promotional items is "I don't send it out if I wouldn't want to get it/use it." While it might have worked well with your niche techie crowd at tradeshows, Joe Sixpack probably won't be interested ... unless of course you load it full of pr0n. :-)
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Denton Real Estate is the premiere website for home buyers in the North Texas area. If you're looking for Denton, Tx Real Estate, find your way home at DentonRealEstate.com.
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Now that is an idea. We could have the Home owners...Nevermind
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The problem I have with CD's is that traditional "hand out" advertisement is quick and at a glance if you will. Compared to looking at a business card, or a standard size postcard, inserting a CD and loading the installer, opening the PDF, sitting down to read the info...all that takes too much time IMO.
Plus, never mind the fact that you'll have a certain amount of clients you hand out this information too that will be unsuccessful at loading the CD's into their computer. There is too much creativity in this method for me, and no accountability; at least not something I've seen that it has proven to give desired results. I could be wrong.
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Steve Castaneda, Realtor Keller Williams Realty The MyHomeHouston Team Specializing in Houston Real Estate. Feel free to visit my Houston Real Estate Blog or read about Real Estate Technology for agents. |
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They make these business-card sized CD's that are pretty cool. You'll probably get better results with them just because they are small and cute and a novelty. But they cost a lot more than regular CD's ... maybe .50 or more.
Either way, you'll have to make them look nice. Maybe get inkjet printable ones or lightscribe compatible discs. Just don't use the 5.25" Office Depot disc that you scribbled on with a big fat sharpie.
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Denton Real Estate is the premiere website for home buyers in the North Texas area. If you're looking for Denton, Tx Real Estate, find your way home at DentonRealEstate.com.
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