Real Estate Forums

Direct Mail Marketing Real Estate Agents use direct mail marketing as a staple for prospecting and following up with clients. How effective is your mailout campaign? Discuss direct mail strategy here .

Reply
 
Thread Tools Display Modes
Old 03-21-2007, 10:36 AM
BrandonSternfield's Avatar
BrandonSternfield BrandonSternfield is offline
Uber Real Estate Webmaster
 
Join Date: Feb 2007
Location: Fort Lauderdale, Florida
Posts: 1,502
BrandonSternfield is on a distinguished road
Send a message via AIM to BrandonSternfield
Default Interesting idea I've heard about

I've never seen this done though.

Mini cd's with pdf.s (with appropiate installer), images, and all sorts of informative articles. Along with contact info. Or flash.

Now, there are sites out there that will make the mini cd, toss a label on it, and mail it out for you. Of course, this is only for a very good list that you have, not just your average mailing list.

What is everyone's opinions on this?
__________________
If you're not remembered, you never existed.

Last edited by BrandonSternfield : 03-21-2007 at 10:36 AM. Reason: info
Reply With Quote
Old 03-21-2007, 12:49 PM
drewnick's Avatar
drewnick drewnick is offline
Advanced Webmaster
 
Join Date: Dec 2006
Posts: 393
drewnick is on a distinguished road
Default Re: Interesting idea I've heard about

With the web, do we still need CDs?
__________________
Drew T. Nichols
Greenville SC Real Estate
Reply With Quote
Old 03-22-2007, 08:31 AM
judyo's Avatar
judyo judyo is offline
Moderator
 
Join Date: Jan 2005
Location: Oak Lawn, IL
Posts: 3,092
judyo will become famous soon enough
Default Re: Interesting idea I've heard about

I have some and although they're certainly cool, I'm not sure that prospects are all that interested in them. A mortgage broker paid half for them and they're done extremely well with a great label on them with my information and a little cardboard holder. I think I was more excited about them than anyone else.
__________________
Southwest Chicago Suburbs Real Estate is an affordable area with close access to downtown Chicago. Money Magazine says that Orland Park real estate is one of the best places to live in the U.S.
Reply With Quote
Old 03-22-2007, 10:32 AM
BrandonSternfield's Avatar
BrandonSternfield BrandonSternfield is offline
Uber Real Estate Webmaster
 
Join Date: Feb 2007
Location: Fort Lauderdale, Florida
Posts: 1,502
BrandonSternfield is on a distinguished road
Send a message via AIM to BrandonSternfield
Default Re: Interesting idea I've heard about

Well my idea was also these can be used for new Realtors my company tries to co-broke with, also for seminars/shows to hand out.

I used to work with computer sales (selling huge network systems) and those were our bread and butter in trade shows.
__________________
If you're not remembered, you never existed.
Reply With Quote
Old 03-23-2007, 06:48 AM
Michael Paul Eau Claire's Avatar
Michael Paul Eau Claire Michael Paul Eau Claire is offline
Real Estate Web Guru
 
Join Date: Aug 2006
Location: Eau Claire, Wisconsin
Posts: 373
Michael Paul Eau Claire is on a distinguished road
Default Re: Interesting idea I've heard about

I've thought about using those, but I think my clients are not techie enough to actually put the cd into a computer...they seem to respond well to postcards. And I like that postcards are about 30 cents each including postage. If I knew the recipient was a techie, I might try it.
Reply With Quote
Old 03-23-2007, 07:35 AM
BrandonSternfield's Avatar
BrandonSternfield BrandonSternfield is offline
Uber Real Estate Webmaster
 
Join Date: Feb 2007
Location: Fort Lauderdale, Florida
Posts: 1,502
BrandonSternfield is on a distinguished road
Send a message via AIM to BrandonSternfield
Default Re: Interesting idea I've heard about

The clients I work with are very fax and email prone. So I sort of assume most of them could handle a cd =/

But yeah.. this topic on the internet either doesn't come up.. or like this thread, doesn't get much attention.

I guess if I do try it then I it will either bring in lots of leads, or nothing.
__________________
If you're not remembered, you never existed.
Reply With Quote
Old 03-23-2007, 08:50 PM
Saodavi's Avatar
Saodavi Saodavi is offline
Uber Real Estate Webmaster
 
Join Date: Feb 2007
Location: Denton, Texas
Posts: 647
Saodavi is on a distinguished road
Default Re: Interesting idea I've heard about

Seems pretty high on the gimmicky + gee-whiz factor. It also sounds expensive and time consuming to produce. And like Drew said, why not just use the web? It's cross-platform, reaches more people and has a longer shelf-life.

That's not to say I haven't thought of it. The coolest ones are the mini-discs but those don't play in the slot-load CD drives and they probably won't work will in vertically mounted drives (desktops flipped on their sides as towers).

If I had a $1,000,000 listing I'd put them in the house as a give-away. Other than that, my general rule on promotional items is "I don't send it out if I wouldn't want to get it/use it."

While it might have worked well with your niche techie crowd at tradeshows, Joe Sixpack probably won't be interested ... unless of course you load it full of pr0n. :-)
__________________
Denton Real Estate is the premiere website for home buyers in the North Texas area. If you're looking for Denton, Tx Real Estate, find your way home at DentonRealEstate.com.
Reply With Quote
Old 03-23-2007, 08:53 PM
Sam Dodd Sam Dodd is offline
banned
 
Join Date: Nov 2005
Posts: 1,196
Sam Dodd will become famous soon enough
Send a message via Yahoo to Sam Dodd
Default Re: Interesting idea I've heard about

Now that is an idea. We could have the Home owners...Nevermind
Reply With Quote
Old 03-24-2007, 11:15 PM
RESteve's Avatar
RESteve RESteve is offline
Moderator
 
Join Date: Sep 2005
Location: Houston, TX
Posts: 1,464
RESteve is on a distinguished road
Default Re: Interesting idea I've heard about

The problem I have with CD's is that traditional "hand out" advertisement is quick and at a glance if you will. Compared to looking at a business card, or a standard size postcard, inserting a CD and loading the installer, opening the PDF, sitting down to read the info...all that takes too much time IMO.

Plus, never mind the fact that you'll have a certain amount of clients you hand out this information too that will be unsuccessful at loading the CD's into their computer.

There is too much creativity in this method for me, and no accountability; at least not something I've seen that it has proven to give desired results. I could be wrong.
__________________
Steve Castaneda, Realtor
Keller Williams Realty
The MyHomeHouston Team

Specializing in Houston Real Estate. Feel free to visit my Houston Real Estate Blog or read about Real Estate Technology for agents.
Reply With Quote
Old 03-26-2007, 08:19 AM
Saodavi's Avatar
Saodavi Saodavi is offline
Uber Real Estate Webmaster
 
Join Date: Feb 2007
Location: Denton, Texas
Posts: 647
Saodavi is on a distinguished road
Default Re: Interesting idea I've heard about

They make these business-card sized CD's that are pretty cool. You'll probably get better results with them just because they are small and cute and a novelty. But they cost a lot more than regular CD's ... maybe .50 or more.

Either way, you'll have to make them look nice. Maybe get inkjet printable ones or lightscribe compatible discs. Just don't use the 5.25" Office Depot disc that you scribbled on with a big fat sharpie.
__________________
Denton Real Estate is the premiere website for home buyers in the North Texas area. If you're looking for Denton, Tx Real Estate, find your way home at DentonRealEstate.com.
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

For our members

Main Sections

IDX Coverage Areas

Spiders Welcome

All times are GMT -7. The time now is 02:57 PM.


Powered by vBulletin® Version 3.6.4
Copyright ©2000 - 2008, Jelsoft Enterprises Ltd.