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Real Estate and Google By far the leader of the Search Engine Pack, a real estate site ranking at the top of Google, is an amazingly powerful lead generation tool. Discuss how to rank your real estate site in Google HERE!

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Old 04-09-2007, 12:43 AM
boywithk9 boywithk9 is offline
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Default First search result treated differently -- sometimes

Why does the first result in some Google searches return a listing with 4 subpages included, like this example?
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Old 04-09-2007, 01:59 AM
Graeme Graeme is offline
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Default Re: First search result treated differently -- sometimes

Google views these sites as being an authority on the search query the user entered. As part of Google providing the best user experience it lets the user drill down into the site right from the SERP to get the content they want quickly and easily.
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Old 04-09-2007, 06:57 AM
Eric Blackwell Eric Blackwell is offline
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Default Re: First search result treated differently -- sometimes

Spot on Graeme!

I have a couple of those for RE related KW in my market. (It's gratifying...and traffic producing) (grin)

Best;

Eric
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Old 04-09-2007, 08:03 AM
boywithk9 boywithk9 is offline
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Default Re: First search result treated differently -- sometimes

What factors does Google use to determine the authoritativeness of the site, and how does it choose which pages to include in the drill-down?
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Old 04-09-2007, 12:34 PM
Graeme Graeme is offline
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Default Re: First search result treated differently -- sometimes

The regular algorithm determines whether or not you are an authority on that search query. This involves inbound links, anchor text etc, etc. And of course ranking #1 for that query.

As far as the link list algorithm, there are assumptions but it is all in the algo black box. I think it is based on the number of times users click that link in regular SERPS in relation to the query and of course the big G's algo relevancy score of the destination page.

here's google's own response

If you are into google patents you can dig up some stuff on how they do it.

Last edited by Graeme; 04-09-2007 at 12:37 PM. Reason: Addition
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