Anyone use www.spyfu.com for competitor ppc analysis?

drang3d · 04-12-2007, 03:12 AM

Hi

Just wondering if anyone uses spyfu for competitor ppc analysis. Is it possible to put in cometitors url and see all their ads?

Eric Blackwell · 04-12-2007, 03:32 AM

I am now...

Thanks for a good tool. (I had a little fun typing in REMAX.com and other major franchises just to keep tabs on where our money is going!)

Best

Eric

Graeme · 04-12-2007, 05:49 AM

PPC is not for the lazy marketer. Make sure you validate all the info that spyfu spits out to ensure it is suitable for your market. Also since the data is not current remove any seasonal variations.

Eric Blackwell · 04-12-2007, 06:59 AM

Quote:

Originally Posted by Graeme

PPC is not for the lazy marketer. .

Spot on. This just seems to be a good tool for some overall surveillance. I am going to test it out a bit more today and see what it will do on some stuff that I have empirical knowledge of...

best;

Eric

drang3d · 04-12-2007, 07:07 AM

I think you got to remember that it is only in beta mode. Currently in beta mode, its only tied into google.com's index. Apparently when it goes live it will include google.co.uk index also but not confirmed yet. But it is still a handy tool just to see where your competitors are ranking and for what keywords.

DRang3d

Graeme · 04-12-2007, 02:54 PM

I have seen other PPC marketers think it is the road to riches and simply copy a bunch of KW's into their campaigns with no regard for their current market, landing pages, conversion tracking.

They just ended up wasting money.

Although the idea that you can spy on your competitors is nice, all i'am saying is be wise, use your own judgement and set your daily limits

drang3d · 04-12-2007, 02:58 PM

I know what your saying Graeme and your right, you need to use your own judgment but you have to admit its a good tool which allows you to pick your battles

Graeme · 04-12-2007, 03:10 PM

Yeah it is pretty neat and it will be an interesting one to watch. Like you said it's only in beta.

Shoemoney came up with tool that could collect your competitors KW info. He did not release the tool but demo'd it on request for a few people who commented on the post. He stated that it was nothing to do with GoogSpy which I believe is the foundation for SpyFu

Eric Blackwell · 11-15-2007, 07:42 AM

Smuck;

That was a reference to Shoemoney from Graeme's post below talking about a tool he'd created that was similar to Spyfu...I still don't know if it was ever released. Been too busy to check...

Would be a solid tool IMO though....

Best;

Eric

Quote:

Originally Posted by Graeme

Yeah it is pretty neat and it will be an interesting one to watch. Like you said it's only in beta.

Shoemoney came up with tool that could collect your competitors KW info. He did not release the tool but demo'd it on request for a few people who commented on the post. He stated that it was nothing to do with GoogSpy which I believe is the foundation for SpyFu

Eric Blackwell · 04-12-2007, 03:26 PM

Graeme;

You are correct about the lazy marketing that sometimes occurs in PPC. People view is as easy money --set it and forget it. That won't work in today's environment. You need to be savvy AND work hard.

After further testing on SpyFu...finding some holes in the beta...

Still interested on seeing where it OR Jeremy's product (if released) will go.

Best;

Eric

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