I have been creating additional pages featuring many of my keywords. The idea is that I wanted to add more unique content around these keywords. With regard to the title, I have been using my main keyword followed by a unique phrase.

For example.

LA real estate
LA real estate - Points of interest
La Real estate - The best of LA

My question is, do you think this is a good way to feature this keyword or are they too similar so as to possibly be penalized?

Would it be more advisable to write a more natural phrase?

Do you think that having more pages featuring content on these keywords helps build the authority, or is most authority going to come from the link building?

Thanks for your help.

The way you write your content "directly" has no bearing on your authority, but how well you write your content has everything to do with it (This is about links, not density of keywords or anything else like that)

The premise is, you create amazingly original, compelling content that other users on the web will find helpful, and they will link to it, these links would be one way, and 100% natural thus have the maximum benefit with zero negative.

Quality vs quantity - it's the new spam

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You do want to avoid 10 pages with titles that all start with "LA Real Estate, so yes, it's better to have natural looking titles if you can spend the time and energy to do it.

Also, consider which phrases are actually unique.

"Points of Interest" isn't very unique to real estate. Words like Homes, Houses, Property, Neighborhoods are all much better.

For example, someone looking for information about World War II might include "Points of Interest" in their search terms.

If you make every term or phrase within your title relevant to your content, you'll capture more searches.

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-Dan
Oregon House Market - How to Buy, Sell, or Finance a Home