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Old 05-01-2007, 02:40 PM
Rich Rocco Rich Rocco is offline
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Default Source of buyers and listings?

"Source of Buyers":

30% Company Reputation / Past Customers

23% Networking efforts of listing agent including:
A) Direct mail to past customers, friends and family
B) Business Development
C) Office Sales Meeting

14% Marketing Programs inclucing:
A) Direct mail (other)
B) MLS
C) Yard Sign

11% Company Web Site

10% Open Houses

6% Newspaper Advertisement

6% Relocation

In general does this sound correct and what would be the break down for "Source of Listings"?
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Old 05-01-2007, 03:12 PM
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Morristown Morristown is offline
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Default Re: Source of buyers and listings?

Sellers 80% Mailings 20%referal or visitors of open houses
Buyers 50% open houses 30% mailings/referal 20% general people I meet

News Paper-worthless
Yard Signs-Negligable this year
Relocation- negligable though I have refered out 2 familys to realtors in other states
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Old 05-05-2007, 09:27 AM
Rich Rocco Rich Rocco is offline
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Default Re: Source of buyers and listings?

Thanks James!

Anyone else that can share their experience and wisdom, I'd appreciate it!
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Rock Brothers Properties
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Old 05-05-2007, 03:56 PM
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ISellRiverview ISellRiverview is offline
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Default Re: Source of buyers and listings?

Hmm, doing my first mailing this week, wish me customers!
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Old 05-06-2007, 02:13 AM
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Gjtrafl Gjtrafl is offline
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Default Re: Source of buyers and listings?

I think your average numbers look pretty good. It is so hard to ask around on this topic and get good information. You show me most any top producer and I will show you 1 person who may make up a large portion of their business (ex. builder relationships, investors, etc...).
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Old 05-27-2007, 06:22 AM
Tina2007 Tina2007 is offline
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Default Re: Source of buyers and listings?

I feel Company reputation & past buyers should have most weightage, as customers have already used your products and only if they like it they will buy it again and it is the good reputation of the company that will sell the product in the market. Your past customers are the best sourse
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Old 05-27-2007, 08:45 PM
cavespot cavespot is offline
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Default Re: Source of buyers and listings?

Networking and good relationships are key!
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