Okay, I was thinking if I do a ppc campaign with mortgages, I don't know how well I could compete. Here is my point of view. I would be competing against eloan, lendingtree, etc. With mortgages, I know there would still be some people typing in Colorado mortgage, or some area-specific terms but even when you type those in eloan and all the big dogs come up with those terms also. And most search terms wouldn't be area-specific, they would be "apply now mortgage" without an area-specific. With real estate, it is always area specific and you're competing with local realtors. What is your guys opinion on this?

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Boulder home loan

Colorado Mortgage

Boulder Homes