I know you guys have talked about how the landing page should not be a registration page but do you think it should be different for mortgages? I'm guessing this since a big portion of mortgages searches will probably be to apply for one so why not bring them to the application page. Or should it bring you to a page that tells about the application and who we are with a big link to apply now right on the top of the page? For searches like "mortgage broker colorado" etc. I definitely won't have the landing page be an application. Since that type of search will probably just be looking for general info on which mortgage broke they should use.

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Boulder home loan

Colorado Mortgage

Boulder Homes