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Old 02-11-2005, 11:06 AM
skipfactor skipfactor is offline
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Default Gruesome, Very Worn-Out Apartment For Sale

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"Gruesome two-room apartment with balcony," said the advertisement posted on the Finn.no Internet portal this week. "A very worn-out apartment."

A Norwegian real estate investor tired of glowing but inaccurate property advertisements opted for blunt honesty in offering an apartment for sale...Arne Leo Soerlie, a professional real estate investor, said he had wasted so much time because of such advertisements that he wanted to be truthful to spare others the same irritation.

"I've learned to read between the lines, but still end up wasting a lot of time," he said on Thursday. "I wanted people to know what to expect. I'd rather that they found it better than expected." He said he has rented out the Oslo apartment for five or six years, and that it now needs total refurbishment. This appears to be a case of honesty being the best policy. Soerlie said he already has an offer on the apartment.
http://www.iol.co.za/index.php?set_i...0751354238B256

Talk about product differentiation, perhaps a new marketing trend for the US industry? You first!
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Old 02-11-2005, 12:15 PM
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Default Re: Gruesome, Very Worn-Out Apartment For Sale

There was a very popular agent, I believe located on the East coast although I really can't remember, that had people lining up to give him their listings because of his blunt honesty. His property descriptions were hilarious. Wish I still had the article (I probably do but it's buried somewhere like where my site is in Google).
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Southwest Chicago Suburbs Real Estate is an affordable area with close access to downtown Chicago. Money Magazine says that Orland Park real estate is one of the best places to live in the U.S. Next door you can find Tinley Park homes for sale and get Orland Park amenities at a more affordable price.
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Old 02-11-2005, 02:23 PM
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Default Re: Gruesome, Very Worn-Out Apartment For Sale

I like it
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Old 02-11-2005, 03:09 PM
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Default Re: Gruesome, Very Worn-Out Apartment For Sale

I do quite a bit of my advertising like that. Less calls but a way higher close rate.
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Old 02-11-2005, 05:20 PM
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Default Re: Gruesome, Very Worn-Out Apartment For Sale

Like the idea, just would have to dust off the old thesaurus to come up with a whole new set of adjectives.
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Old 02-11-2005, 07:33 PM
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Default Re: Gruesome, Very Worn-Out Apartment For Sale

Judyo,

Send me your link code and let me try to help you get out--------------
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buried somewhere like where my site is in Google.

My link info can be found below
http://www.virginiamortgagelender.com/submit-link.htm

And here
http://www.home-loans-va.com/va_real_estate_ind.htm

MTGMAN
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Old 02-12-2005, 05:33 AM
skipfactor skipfactor is offline
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Default Re: Gruesome, Very Worn-Out Apartment For Sale

Thought this a funny when I posted, but it really makes one think; Hey, I'd love to do it. However, even my friends that list w/ me would at the very least fire my ass.
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Old 03-26-2005, 06:21 PM
Salt River Media Salt River Media is offline
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Default Re: Gruesome, Very Worn-Out Apartment For Sale

Sorry to bring up an old thread, but I found this thread while searching for a post.

Quote:
Originally Posted by judyo
There was a very popular agent, I believe located on the East coast although I really can't remember, that had people lining up to give him their listings because of his blunt honesty. His property descriptions were hilarious. Wish I still had the article (I probably do but it's buried somewhere like where my site is in Google).
More like across the pond...London

I think the person you are speaking of is Roy Brooks and if you want to read some really funny real estate ads get his book "Brothel in Pimlico"

Here is a review from Amazon,
"Roy Brooks became a legend in his own time for the puckish delight he took in telling the truth, the whole truth—and even the unwholesome truth—about properties that, as a real estate agent, he advertised for sale. From 1950 until his death in 1971, his fame for these revolutionary, outrageous, funny, and, on occasion, painful advertisements spread far and wide. To readers of London’s SUNDAY TIMES and OBSERVER, his property ads became essential weekend reading."

By the way, the title of the book was the title of an actual ad he ran.
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Old 03-26-2005, 07:15 PM
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Default Re: Gruesome, Very Worn-Out Apartment For Sale

I couldn't remember if it was in England or New England - right direction at least.
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Southwest Chicago Suburbs Real Estate is an affordable area with close access to downtown Chicago. Money Magazine says that Orland Park real estate is one of the best places to live in the U.S. Next door you can find Tinley Park homes for sale and get Orland Park amenities at a more affordable price.
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Old 03-26-2005, 07:44 PM
Salt River Media Salt River Media is offline
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Default Re: Gruesome, Very Worn-Out Apartment For Sale

Here are some excerpts:

WANTED: Someone with taste, means and a stomach strong enough to buy this erstwhile house of ill-repute in Pimlico. It is untouched by the 20th Century as far as convenience for even the basic human decencies is concerned. Although it reeks of damp or worse, the plaster is coming off the walls and daylight peeps through a hole in the roof, it is still habitable judging by the bed of rags, fag ends and empty bottles in one corner. Plenty of scope for the socially aspiring to express their decorative taste and get their abode in 'The Glossy' and nothing to stop them putting Westminster on their notepaper. 10 rather unpleasant rooms with slimy back yard. £4,650 Freehold. Tarted up these houses make £15,000.
by Roy Brooks



One house was described as...

"exactly like its neighbors and nobody could ever accuse it of being original, interesting or even attractive."


Hmmm, Does that sound like anyone else's neighbors?
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