Re: Drip email campaign(s)
Here are couple that I've been getting through someone I exchanged links with.
Dear ???,
As you've probably heard, the real estate industry is currently undergoing a technological revolution that is enabling some agents -- those who successfully embrace the changes -- to provide their clients with better information, better communication and more efficient service. A wide variety of advances, many involving the Internet, are making it possible for agents to do everything they've always done, only much more quickly and effectively.
I have always made a point of keeping up with the changes, and I can tell you that both my buyer clients and I have much benefited from it. However, no matter how much some things change, other things -- often the most important -- never change. In real estate, the best buyer agents have always been good listeners who are sensitive and responsive to their client's needs. As well, there's simply no substitute for having the integrity that enables you to develop an excellent professional network so you can provide your clients with comprehensive service.
My approach to helping home buyers involves utilizing the latest in high technology to enhance the people skills I've been developing all my life. So when you decide to buy a new home, please don't hesitate to call or email me. My services are paid for by the home seller, and chances are that I'll save you considerable time, money, energy and stress. Thanks again.
Sincerely,
P.S. If you know anyone who would like a free homebuyer's kit that outlines my fiduciary responsibilities to buyer clients -- including Disclosure, Loyalty, Confidentiality, Obedience and Accountability -- please let me know.
Dear ???,
I hope you had a chance to read my last note about the benefits of using a buyer agent. Again, I wish to emphasize that my services -- The Home Search, Helping to Arrange Financing, Negotiating the Deal and Taking Care of the Details -- will not cost you anything! All this time-, money- and energy- saving work are paid for by the home seller!
I'm just writing to let you know that, I'd like to regularly provide you with the most up-to-date market information available. It's no trick for me to do it, given that I find out about homes right when they go on the market -- and occasionally even before they go on the market.
Along these lines, I was wondering if you could please fill in this quick questionnaire so I can help make your home search more effective. You're certainly welcome to include additional comments. In fact, the more you tell me about what you're looking for, the more I'll be able to help you. When you're finished just send it back to me or call me and I'll pick it up. Thanks again and have a great day.
1) You are:
-Actively searching for a home now
-Planning to buy a home within 3 months
-Planning to buy a home later than 3 months from now
2) What price range are you looking at?
3) What geographical area(s) do you want to live in?
4) Are you interested in a particular neighborhood?
5) What kind of home do you want to buy?
-Detached
-Semi-detached
-Condominium
-Other
6) What style of home do you want to buy (e.g., contemporary, colonial, tudor)?
7) How many bedrooms?
8) How many bathrooms?
9) Specific features (e.g., waterfront, large lot, garage size, built-in vacuum, distance to school):
10) Additional comments:
11) Are you currently working with an agent? Who?
12) Have you arranged your financing yet?
-Pre-Qualified by a lender
-Have not done anything yet
-Other
13) Can I contact you by email or phone with information about other homes?
14) Contact information (name, phone number, best time to call):
15) Do you have any questions? Is there anything else I can do to help?
Sincerely,
Dear ???,
It sounds like you're looking to buy your next home sooner rather than later.
There are many benefits to using a buyer agent like me and, just to let you know right from the beginning, all these benefits don't cost you anything. Believe it or not, my services are paid for by the home seller!
When I work for you I will:
1) Completely educate you about the practice of Buyer Agency, outlining my fiduciary responsibilities to you, which include: complete Disclosure, Loyalty, Confidentiality, Obedience and Accountability.
2) Create a detailed profile of your future home needs, wants, expectations, "must haves", etc.
3) Save you time searching the market for an affordable home that meets your criteria. I will also provide you with regular market updates.
4) Help you explore all your financing options so you can make the best mortgage decision you can. In addition, if you like, I will refer you to some of the first-class financial contacts I've made through years of experience. In short, I will step you through every phase of the loan process.
5) Accompany you as you view homes, providing analysis of them. I can also refer you to expert home inspectors that will provide more in-depth analysis and advice.
6) Negotiate the best possible home price for you, take care of the details of documentation and do everything I can to make sure everything's signed, sealed and delivered on closing day.
7) Assist you, if necessary, in finding the right moving company, home insurance and any other home-related services you need.
As you see, I'll provide you with comprehensive, high-quality buyer's service. So if you would like me to help you buy a home, please call or email me any time. Hope to hear from you soon. Thank you.
Sincerely,
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