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| Print Advertising Discuss print media advertising for real estate. Magazines, newspapers, etc. What works? What doesn't? And how do you even track real estate transactions coming from print media anyways? Let the print |
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So I've designed my mailer, I'm ready to print and looking for the best and cost effective solution.
I like the idea of having overnightprints.com do my printing as I've heard good reviews on them and their process is simple, but how should I go about labeling the postcards with the addresses and postage? Should I run to the post office and get the postcard postage I need and do it manually? What about the labeling of addresses; I'm printing 5.5x8.5 postcards, so I'm not sure if I can print on these using our office printer (should I be able to?). And if I'm going to be printing on them the addresses, I'm assuming I should not u/v coat the backside, right? As you can see, lots of questions but I'm SO green at direct mailing, haha.
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Steve Castaneda, Realtor Keller Williams Realty The MyHomeHouston Team Specializing in Houston Real Estate. Feel free to visit my Houston Real Estate Blog or read about Real Estate Technology for agents. |
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http://quantummail.com/
One stop mail outs. |
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Quote:
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Steve Castaneda, Realtor Keller Williams Realty The MyHomeHouston Team Specializing in Houston Real Estate. Feel free to visit my Houston Real Estate Blog or read about Real Estate Technology for agents. |
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I didn't even think of that! Thanks for pointing that out. So I should use cmyk or rgb color palette?
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Steve Castaneda, Realtor Keller Williams Realty The MyHomeHouston Team Specializing in Houston Real Estate. Feel free to visit my Houston Real Estate Blog or read about Real Estate Technology for agents. |
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RGB is web (think html, with the 3 hex color codes - rrggbb).
CMYK is print. Your monitor displays everything in red/greens/blues ![]() A good idea, before you do any professional printing, is to test print your card yourself (assuming you have a decent printer.. and decent paper). Here is an article on converting the color scheme yourself, and shows you the difference in colors It's a little old (photoshop 6.x etc) but I'm sure the methods are similar, if not still the same.
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If you're not remembered, you never existed. |
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To anyone out there using Quantummail, I just self discovered that it does not allow full card uploads in CMYK format; only RGB.
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Steve Castaneda, Realtor Keller Williams Realty The MyHomeHouston Team Specializing in Houston Real Estate. Feel free to visit my Houston Real Estate Blog or read about Real Estate Technology for agents. |
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The quality is pretty good. I think the time it saves is worth worth the sacrifice in color. I honestly can't tell the difference but I'm not going for that ultra high quality on mailouts.
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My first mailout: Jumbo pieces 5.5 x 8.5 color on one side, BW on the other.
293 Addresses. I got my designs in Quantummail, and the charge went from "starting at .46 a piece" to ".62 a piece". What the heck? I'm trying to figure out why I'm being charged more now.
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Steve Castaneda, Realtor Keller Williams Realty The MyHomeHouston Team Specializing in Houston Real Estate. Feel free to visit my Houston Real Estate Blog or read about Real Estate Technology for agents. |
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Ah hah!
"To customize your postcards using the design tools, add 8¢ per card. " Weird thing is is that I uploaded my designs. I don't know why it's adding it. After speaking with their support, they charge you .08 more per piece EVEN if you upload your own design. I think that's crap. So back to the drawing board. I can print them for about .19 a piece, and am still looking a good way to print and mail them.
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Steve Castaneda, Realtor Keller Williams Realty The MyHomeHouston Team Specializing in Houston Real Estate. Feel free to visit my Houston Real Estate Blog or read about Real Estate Technology for agents. Last edited by RESteve : 06-21-2007 at 10:10 AM. |
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