I use AdWords PPC in conjunction with a reliance on organic searches to bring traffic to my site. What I find strange is, despite CTR's on the order of 5-10%, and that I rank front page for given competitive phrases, my quality score is only 'OK'.

I've struggled with this for a while and I'm not sure what I'm doing wrong.

For example, I rank for a 'city-state-real-estate' search (#4/#5) and a PPC using that phrase match gets only an OK.

The ad lands on the same page as the search. The title matches the phrase, the URL also has the phrase, and the keyword also appears in heading text on the page. Any suggestions? (Oh, the ad also has the keyword phrase)

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Lydia Taylor, Realtor & Broker

Augusta GA Real Estate | North Augusta SC Real Estate | Augusta GA Home Search