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Pay Per Click Discuss pay per click marketing and strategies and how to get the most out of your PPC campaigns

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Old 07-09-2007, 03:52 AM
mark007 mark007 is offline
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Default How Does Yahoo! Search Marketing Work?

Yahoo! Search Marketing is primarily a manually edited pay per click search
provider. You write ads for your website and they get approved to appear in the
search results on YSM partner websites. YSM bid prices are transparent. You can
usually see exactly what your competitors are bidding at any given time.
YSM places exact match listings above broad match listings. This means that if you
bid on the exact term that someone is searching for you will rank above ads that are
matched via broader matching options.
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Old 07-11-2007, 09:39 AM
Ted S Ted S is offline
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Default Re: How Does Yahoo! Search Marketing Work?

Yahoo has changed their platform in the past few months -- bids are no longer transparent and listings are no longer solely a factor of who pays most. Yahoo, like Google, now uses a quality score system to combine user interest with bid rate to make rankings.
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Old 08-30-2007, 01:51 PM
avonreal avonreal is offline
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Default Re: How Does Yahoo! Search Marketing Work?

their new platform is called panama
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Old 08-30-2007, 04:32 PM
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Default Re: How Does Yahoo! Search Marketing Work?

I stopped doing yahoo and msn ppc. Didn't even notice a change in my uniques but saved a ton of money.
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Old 08-31-2007, 09:10 PM
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Default Re: How Does Yahoo! Search Marketing Work?

This week, Google accounted for 58% of my visits, and Yahoo brought 21%. Not too shabby, actually.
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Old 09-07-2007, 02:31 AM
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Default Re: How Does Yahoo! Search Marketing Work?

I should think not. I would be Yahoo'ing too for those kind of numbers. Guess MSN was late for the party.
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