I run a very small CPC campaign, mainly using tips from Ronnie and other posters here. I use a huge list of negative keywords, only phrase matches, and monitor my CTR and bounce rate as my main metrics.

Since everyone likes to keep their success and failures close to the vest, I'll come 'clean' and show everyone what I've got this last month. I hope it's representative of a pretty good set of campaigns, although I'm sure some of us have much better results than this. My budget is very small, and even so I rarely use all of it because I usually pay less than $1 a click.

Pages/Visit: 36.50

Avg. Time on Site: 00:14:23

% New Visits: 86.36%

Bounce Rate: 13.64%

OK, there you have it. It is possible to deliver good, targeted traffic with CPC, but you really have to work at it. The only thing is, you just never know the real ROI. You just have to hope that you can convert those visitors into physical sales...

__________________
Lydia Taylor, Realtor & Broker

Augusta GA Real Estate | North Augusta SC Real Estate | Augusta GA Home Search