I am asking friends and peers about moving beyond using my name as my brand (bradhastings.com). I want to focus on branding a new name and website and the two I have registered and am considering are:

1) ProFoundHome.com
- has an interesting double meaning
- maybe too restricted to "homes" and not land, condos, and others
- I "get" the double meaning, but will anyone else?
- could be some interesting slogans

2) RippleRealty.com
- very nice alliteration and flow
- can be applied to all aspects of real estate
- allows me to open a future brokerage and use the same name (work for a broker now)
- someone else owns RippleReality.com so i wouldn't get that traffic if misspelled
- tagline could be, "We're Making Waves"

I know some people say to use a domain containing a geographic location and I have a ton of those that I can develop seperately or point to these (e.g. NewCTHomes.com, NorthernCTHomes.com, etc.). However, I am looking for a main website that I can develop and potentially sell down the road.

I really respect everyone's ideas here. Please let me know what you think.

Personally, I like the first one quite a bit. I think the double meaning is simple enough for most people to get.

For some reason I also feel that if you were looking to sell the domain in the future, that profoundhome . com would sell a lot better than RippleRealty.

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Nicholas May | Creative Linking | Real Estate Webmasters

Thanks Nick - I really appreciate your input!

Before even reading the whole post my eyes went straight to the bolded ProFoundHome.com and I thought "how clever".

I like that one best!

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Matt Pellerin - Phoenix Homes Team Leader
Selling Paradise Valley real estate, Phoenix real estate and Scottsdale real estate.

1st one definitely.

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Jennifer Karlen & Jon Karlen
Kentucky Horse Farms - Louisville Kentucky Real Estate - Lexington Kentucky Real Estate
Serving the Louisville KY metropolitan area including Jefferson County - Prospect Shelby County - Shelbyville Oldham County - Goshen, La Grange and the Lexington KY metropolitan area including Fayette County - Lexington Woodford County - Versailles Scott County - Georgetown Jessamine County - Nicholasville

I agree, ProFoundHome.com is good. Maybe its just me but the word "Ripple" always makes me think of cheap wino wine.

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Dan Connolly
Atlanta Georgia
Atlanta Georgia Real Estate
Atlanta Foreclosures
Search for Atlanta Real Estate

Phoenix, Malok, and Dan Connolly - thanks for your input.

I posted the same question in another forum and got one vote for RippleRealty and someone else said I NEED to have keywords in the title. I agree it is good to have extra specialized sites that ultimately lead back to your main site but don't need that to be your main site. However, I could be wrong. So...

1) Do you think your main site NEEDS to contain keywords?

2) Any thoughts/ideas on crafting a tag line/slogan/theme around the ProFoundHome idea?

Maybe I'm insane, but I prefer RippleRealty.com.

Which one can I rmember best?

"Thank you for your support"...

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Terry Light - Professional Contrarian
Office Phone - (949) 305-7995
RealEstateBytes.com
Real Estate Encyclopedia
Author for RealEstate ABC (Creator, too)

No, you're just a contrarian!

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Matt Pellerin - Phoenix Homes Team Leader
Selling Paradise Valley real estate, Phoenix real estate and Scottsdale real estate.

Love Dan's comment about cheap wine.

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Sam Chapman
Austin, Texas
Austin, TX Real Estate |Austin Luxury Homes |Austin Real Estate Blog