$2.00+ per click for a term with 27 searches?

Oaklandhomespecialist · 09-07-2007, 06:59 PM

I had been using the overture keyword tool, which I recently found was super inaccurate. So I tried Wordtrackers free trial and it says that for my biggest kw (Oakland Real Estate) there is predicted number of searches per day of only 27.

First of all needless to say this is a super fraction of what overture reported, but what I'm wondering is how Google Adwords is charging over $2.00 per click (highest bid) for a term that doesn't even get that many searches? Is wordtracker known to be accurate?

u2man · 09-08-2007, 05:17 AM

That sounds awfully low. Bid for the 1st page anywhere and see how many impressions you get. I know charlotte real estate gets min 500-1000/day. I would guess Oakland must get a few hundred/day easily.

Sam Dodd · 09-08-2007, 08:24 AM

Most accurate tracker is to set up adwords and look at impressions.

Oaklandhomespecialist · 09-08-2007, 06:48 PM

Thanks guys. I set up an adwords campaign just for City real estate. I started the campaign at 5:00, I just checked it (6:30) and it said there were 122 impressions.

So assuming that is correct, that means that the phrase is searched for about 80 times per hour, or 1920 times per day? That sounds a little better.

avonreal · 09-08-2007, 07:09 PM

i think that price is dependent on the amount of people competing for the keyword not its popularity.

Sam Dodd · 09-09-2007, 05:53 AM

So make sure you turn off content network in adsense or your numbers will be off.

Ryan Ward · 09-09-2007, 07:51 AM

and if you really want it to be accurate, wrap quotes around it and only have it come up for that exact term. Then you will know exactly how many times it is searched.

RonnieG · 09:35 AM

Quote:

Originally Posted by alpharettaagent

and if you really want it to be accurate, wrap quotes around it and only have it come up for that exact term. Then you will know exactly how many times it is searched.

This may show exact match searches, but isn't the goal to get impressions for as many of the various combinations as possible? Such as: "real estate, oakland, "real estate in oakland", "real estate for sale in oakland", "oakland residential real estate", "real estate agents in oakland", etc.? For that, a test AdWords ad would need to have a broad match, like oakland real estate, without quotes or brackets, and of course, do make sure content network is disabled in your campaign settings.

My own experience with AdWords across many large markets is that the primary market area, like Oakland, Denver, Sacramento, Seattle, Portland, Richmond, Tampa, etc. almost always have very high cost per click, while smaller city/towns within those markets have CPCs that can be 50% or less of the cost of clicks for the primary market area.

Oaklandhomespecialist · 09-09-2007, 09:37 AM

Yea, I had the content network off. I'll try it with the quotes soon, just to get a sense of that one phrases searches (thanks Ryan).

I agree though Ronnie, I'm really trying to get a sense of the cumulative traffic for a broad match, since hopefully when I'm #1 for the one term I should also be in the top three for the other broad match terms (hopefully).

RonnieG · 09-09-2007, 09:43 AM

Using a broad match only isn't necessarily going to get you top positions for the variations as well. That's why I always have one or two broad match phrases in each community's ad group, then as many other phrase match variations as I can think of, and bid a little more for the phrase match terms than for the broad match. That allows me to adjust bids on the phrase match variations independently, as needed to get each of them into good positions.

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