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Old 09-16-2007, 10:09 AM
Brian Mc's Avatar
Brian Mc Brian Mc is offline
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Default Myspace viral campaign idea, your thoughts?

I have a lot of web 1.0 (if that is a term lol) work to do still but intend to get a myspace up eventually for communication and marketing to the younger (than me) generation. I came up with this and wanted to see what you guys think about ROI with younger marketing. I figure there are a lot of young professionals now using myspace or soon and wonder how to reach them.

I was thinking of doing with a request to add "Beat my 8 year old at Halo 3 on XBOX Live and I will send you a card for free month of XBOX Live" (or xbox marketplace maybe). They have to go to a contact form on your site to give you their email, name & address to register for the battle. The cards run $10 or so I think but I haven't looked into it, maybe bulk would be cheaper if you could get them. I think if you checked out profiles and sent it to profiled people (not the broke musicians & basement dwellers lol) you could build a pretty good contact base of young degreed professionals. I think these people would remember you as a savvy agent and you could send marketing materials with the card and put them on a drip system. I know if somebody challenges me to Halo I don't care who you are it is on buddy. (Don't try it, I don't have the time right now).

It would be very expensive at $10 a lead but I think you could get some quality ones out of it. This is where I get into territory I don't know about marketing yet. (Haven't studied it too much yet, been in the basement writing content for 3 months hehe). For those who don't know about Halo it is huge. I just want something to vibe with the young folk and I know enough about marketing that offering something of value for free gets a lot of bites. What do you think of this or will I go broke? Actually the kid is pretty dang good at Halo so I might not have to send out many cards lol. Just bouncing stuff around, thanks for your thoughts. I have tough skin so if I am an idiot don't be afraid to say so.

P.S. No I don't let him use the mic or voice on Live with all the profanity, he is a silent slayer

Last edited by Brian Mc; 09-16-2007 at 10:13 AM. Reason: dang typos
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