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Direct Mail Marketing Real Estate Agents use direct mail marketing as a staple for prospecting and following up with clients. How effective is your mailout campaign? Discuss direct mail strategy here .

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Old 09-19-2007, 06:00 AM
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Default Door Knocking

Hi everyone,

I was wondering if anyone in the forum is still door knocking on cold doors on a regular basis? What are your results? I have Bill Nasby's CDs on order.

I did it by myself for the first time on Monday and although I didn't come out with any listings I did meet some new people and all were very pleasant. It was a very nerve racking experience to start out.

PS: It's really weird that when I went with an agent who has had success door knocking we had somewhat unfavorable results. But, when I went by myself I seemed to do alright. Really weird.


Matt Mouser
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Old 09-19-2007, 06:22 AM
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Default Re: Door Knocking

I'm not too sure if door knocking is the most dollar productive thing I can do, but it sure beats sitting on your rear and waiting for leads to come to you. Our office really pushes to be proactive, we they go on door knocking campaigns just to own a particular market.

I've had agents get business from door knocking, but then again, I've agents double that business simply by calling their network and sphere. I feel it's all about doing the most dollar productive activity.

(the hard part is figuring out which one it is for your business - but it's definitely a lead generation activity.)
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Old 09-19-2007, 06:46 AM
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Default Re: Door Knocking

Steve

I know exactly what you mean about doing the most dollar productive prospecting. Everything is productive if you do it enough. For example, my broker made over 100k in commissions from open houses last year. But, last year he held 250 open houses!

There's agents that I've read about that sell over 300 homes a year by going door knocking. But, they knock on over 300 doors a day!

So, my conclusion is. Anything is productive if you do it well enough and you do it enough. You just have to find the one tool you can do consistantly.

There are agents that sell hundreds of homes a year from internet leads only. But, they generate over 4000 leads a month!

Matt
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Old 09-19-2007, 07:28 AM
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Default Re: Door Knocking

Excellent points! My belief was a bit short-sighted, and I like the approach that you take to lead generation.
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Old 09-19-2007, 02:27 PM
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Default Re: Door Knocking

I used to knock on doors a lot. It is really time consuming so now I just focus on a select few neighborhoods near my office. I have had decent success though. The more doors you knock on the more comfortable & confident you will get.
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Old 09-19-2007, 04:13 PM
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Default Re: Door Knocking

I should, I still have bumps on my nuckles from selling kurby's door to door. I was pretty good at. I guess I am just lazy
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Old 09-19-2007, 04:31 PM
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Default Re: Door Knocking

Everything works if you do enough of it. I could sell houses using Chinese Morse Code. However, some things are more effective uses of time/money so you'll just have to figure out what works best for you and your business model.
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Old 09-21-2007, 04:32 AM
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Default Re: Door Knocking

Kirby's? You gotta be kidding... How could you not be knocking doors selling houses after selling vacuums door to door? My bro used to do that.

That has to be one of the best sales experiences for new salesmen.

Oh, and just a quick note on door knocking. An agent in the office next to me used to door knock and last year he picked up a good listing door knocking. Apparently the homeowners had just finished up interviewing an agent 5 minutes earlier before he knocked. They were so impressed with how tenacious he was that he got the listing on the spot.

My broker had a similar story of a time he was knocking and the homeowners told him to get the hell in there and list their house because another agent was 1.5hrs late for the listing the appointment and they were tired of waiting for her.

Matt
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Old 09-23-2007, 09:23 PM
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Default Re: Door Knocking

Door knocking can be very productive. As long as you commit a certain amount of time each day to lead generation, you will get listings and sales.

It's no surprise that the agents hanging around the breakroom all day complaining about how bad the market is are the ones that are doing no business.

As long as you get off your a$$ every single day and look for new business you will do great!

Last edited by Steve Didier : 09-23-2007 at 09:23 PM. Reason: spelling
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Old 09-29-2007, 06:41 PM
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Default Re: Door Knocking

Door knocking is just way to time consuming. I would suggest that it is not a productive enough activity. Build a sphere of professionals that refer you business. That will keep your phone ringing if taken serious enough. I started a BNI (Business Network International) group 1 year ago in my target area which is Carolina Forest Area in Myrtle Beach, South Carolina. In one year we have grown to 32 businesses. I closed three transactions this week from my group alone. We eat breakfast once a week, talk and pass referrals.
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