Real Estate Forums

Pay Per Click Discuss pay per click marketing and strategies and how to get the most out of your PPC campaigns

Reply
 
Thread Tools Display Modes
Old 09-28-2007, 11:28 AM
RonnieG's Avatar
RonnieG RonnieG is offline
Uber Real Estate Webmaster
 
Join Date: Sep 2005
Location: Denver, Colorado
Posts: 965
RonnieG is on a distinguished road
Default Market Effect on AdWords

In reviewing my AdWords and lead stats for September, compared to July, I am seeing results that don't seem to be seasonal, because I looked at the same periods last year and did not see the same trends:

Impressions are down by 30% or more, depending on market areas.
Average CTR is higher by 25%.
Average Conversion rate is up by 35%.
Average cost per conversion is down by 40%.
Lead quality is much better. More full names, more good phone numbers, fewer bogus email addresses.

And I didn't do anything to my ads, bids, monthly budget or landing pages.

Questions:
Is anyone else seeing this trend?
Do you think it is related to the market conditions: Fewer "lookie-lous" because they are put off by the market?
Are other agents / brokerages shutting down their AdWords campaigns due to revenue issues, so those uf us who are left are getting more/better leads?
Reply With Quote
Old 09-28-2007, 12:06 PM
AustinSEO AustinSEO is offline
New real estate webmaster
 
Join Date: May 2007
Posts: 8
AustinSEO is on a distinguished road
Default Re: Market Effect on AdWords

We have actually been seeing much of the same Ronnie. Our impressions are way down, CTR is a little higher and visitors are leaving better contact information. This started about 2 weeks ago.

We are actually having a hard time spending our budget because of the low impressions. Probably need to broaden some of the terms.

I am not sure why this trend has surfaced. I would guess that it is a combination of the two ideas you noted. Anyone have a clue?
Reply With Quote
Old 10-01-2007, 05:08 AM
u2man u2man is offline
Real Estate Web Guru
 
Join Date: Nov 2005
Location: NC
Posts: 370
u2man is on a distinguished road
Default Re: Market Effect on AdWords

Yeah, impressions are way down since Sept 1st. Spending about 1/3 of typical monthly budget. The lead quality is better also.
Reply With Quote
Old 10-11-2007, 11:43 AM
VladimirZ VladimirZ is offline
New real estate webmaster
 
Join Date: Oct 2007
Location: New Jersey
Posts: 20
VladimirZ is on a distinguished road
Default Re: Market Effect on AdWords

Ronnie,

I have seen the same effect across my clients accounts in AdWords. I do suspect this has nothing to do with the market conditions in real estate.

Google has been going after so called "made for AdSense" websites. I hear that good number of these websites are shutting down so if you had you content match on, the effect may have come from there.
__________________
Go Beyond MLS
Reply With Quote
Old 10-11-2007, 05:57 PM
RonnieG's Avatar
RonnieG RonnieG is offline
Uber Real Estate Webmaster
 
Join Date: Sep 2005
Location: Denver, Colorado
Posts: 965
RonnieG is on a distinguished road
Default Re: Market Effect on AdWords

I have never enabled Content Network, for myself or my clients, so that can't have anything to do with it. It may be that Google has also tightened up on is QS rankings, and may be giving better positions at lower cost to ads like mine and my clients, that tend to be very targeted, tightly written, and keyword rich in the ads and on the community specific landing pages.
Reply With Quote
Old 10-19-2007, 05:55 AM
waynelong's Avatar
waynelong waynelong is offline
Uber Real Estate Webmaster
 
Join Date: Aug 2006
Location: Columbus GA
Posts: 1,390
waynelong is on a distinguished road
Default Re: Market Effect on AdWords

Same thing Ronnie. Having trouble spending budget as it is now. I don't know that I have noticed the quality of leads going up. Impressions are 1/2. Wayne
__________________
Wayne Long
Search all the Columbus Ga Homes for Sale listed in the Columbus MLS
as well as Fort Benning Real Estate and area info.
Check out the Columbus GA Real Estate and area info.
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

REW Conference

For our members

Main Sections

IDX Coverage Areas

Spiders Welcome

All times are GMT -7. The time now is 09:14 PM.


Powered by vBulletin® Version 3.6.4
Copyright ©2000 - 2008, Jelsoft Enterprises Ltd.