Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we're after, as opposed to reading word to word.

What point are you trying to make?

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I don't get it either.

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Mike Taylor
Indianapolis Real Estate | Carmel Real Estate |My REW Blog

I think the point he is trying to make is that writing for the web is totally different than writing for printed matter.........



Pontification!

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Dan Connolly
Atlanta Georgia
Atlanta Georgia Real Estate
Atlanta Foreclosures
Search for Atlanta Real Estate

Hi! that's what I thought so too --and anyway, he's right about it. Real Estate websites should have what it takes to be read. . .after all they are are selling...

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http://www.whataboutloans.com

To maybe expand what is maybe being intended, visitors that are visiting a site are looking for something in particular and are not going to spend more then 10 seconds looking for it.

The Intended audience also needs to be considered. First time home buyers certainly have different needs then experienced real estate investors or luxury real estate buyers.

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