How much do you typically spend for a lead? I've heard that $200/lead is typical for print advertising.

Is that about right? Higher/lower?

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LandWatch.com - #1 source for land and rural retreats
Land for Sale

Ouch! $200 per lead? Is that a good lead or a bad one?
I get 10 - 40 leads per day off my website. Good thing I'm not paying $200 for each of them...

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Coastal Delaware Real Estate Sales
REHOBOTH BEACH CONDOS | REHOBOTH BEACH REAL ESTATE | REHOBOTH BEACH MOBILE HOMES
* Results not typical. Individual results may vary.

In Austin, Texas, I've estimated a value basis of $15 - $30 per Internet lead, depending upon the time of the year.

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Austin Real Estate Network
Visit my blog

"Austin's Original Real Estate Network"

That's one statistic I don't have and am afraid of getting, lol!

I would have to figure in all print and Web advertising (seo work by the hour etc.), PPC costs, sign costs not to mention event advertising costs (booths, supplies/give aways).

*closes eyes* I'm afraid to look

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Jessie: Panama City Beach Real Estate, Panama City Real Estate and Panama City Beach Condos

I know what you mean Jess!! You really have to take all that into consideration and how are we defining lead.

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Susan Zanzonico
Morristown NJ Real Estate
Chatham NJ Real Estate
Summit NJ Real Estate
Weichert, Realtors
Morris, Union and Essex County NJ Real Estate

When I was doing "traditional" print advertising, including farming, postcards, etc., I evaluated cost per lead by lead source. Print ad leads were costing ne $100-$300 per lead, and PPC costs were (and are) $15-$20 per lead. That's why I don't do print advertising of any kind any more.

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Ron Goodman, GRI, REALTOR®
Prudential Colorado Real Estate
Denver Colorado Real Estate: Highlands Ranch, Parker, Littleton, Castle Rock
Adwords for Real Estate: PPC Setup Services & Consulting