Real Estate Forums
| Writing for the web Every web page needs content - discuss how to write engaging, compelling content that will impress your visitors and make your web pages stand out in the crowd. |
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One of the biggest problems we run into here at REW in terms of our copy writing and SEO services, is getting clients to understand that in order to make their pages the best they can be, we do hope that they can send us "some" info about the neighborhoods they service.
Often times in consulting my SEO customers tell me - "yeah I haven't gotten back to the writers yet, I don't know what to write", or "I suck as a writer" etc - I am trying to figure out how to explain to them that it doesn't matter! We are not looking for them to write the pages themselves, or optimize them, that is our job - I am just trying help them understand that with a little local information (Even in bullet form) that is from a professional Realtors perspective we can make their pages so much better. I received an email from Gerry on the writing team, that I thought was pretty good - I would love some feedback on how I can better communicate this seemingly simple task to our customers (Which many of you are actually ) Help us help you make your website the best it can be. Here is the email from Gerry. Quote:
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Want to save up to 50% off Real estate webmasters product websites & common upgrades? Check out my latest blog post regarding our end of the year sale. Last edited by seogerry; 11-06-2007 at 02:46 PM. Reason: added quote marks to Morgan's 2nd paragraph for readability |
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I think if Gerry can provide them the same example in your post, that most of your client's will get it. There will always be some that just want to throw money at a project without any effort and time invested.
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Eddy Kicker Greenville SC Relocation Specialist Greenville SC Real Estate Simpsonville SC Real Estate Greer SC Real Estate |
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If it were me...
I would develop a template to send to the clients. Have them fill in the blanks with the information you need. For example: In one paragraph or less please describe or list the following:
This would help those who feel the need to write too much, as well as assist those that have no clue what to write. The issue as I see it, they really don't know what you are going to do (even if you tell them) until you actually complete it. Of course, afterwards they're probably saying.... "Ah, now I know what you wanted". It use to happen to me all the time in my previous business until I developed my template and outline approach to new clients. Hope that helps.
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Jessie: Panama City Beach Real Estate, Panama City Real Estate and Panama City Beach Condos Last edited by jessiesc; 11-06-2007 at 04:13 PM. |
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We used to do that, and in a lot of ways still do - and don't get me wrong we have some AWESOME clients that provide great info, and we are able to expedite their process and rip through their content way faster and with higher quality -
This is more for the people who pretty much ignore the 5 different emails asking for just some basic info in 5 different ways, and finally answer back with "I thought that is what I am paying you for" ![]() Gerry and I talked about a less "intimidating" scenario - and perhaps an online form that we just ask for one area at a time: "Just some basic info please" Question one: some question Question two: some question etc Quote:
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Want to save up to 50% off Real estate webmasters product websites & common upgrades? Check out my latest blog post regarding our end of the year sale. |
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Instead of going the chamber of commerce / wikipedia approach, another suggestion would be to see if any of the local title companies have relocation guides that could facilitate this process.
Quite often, these relocation guides have town-by-town overviews which can be a helpful starting point that is above and beyond what someone may find on wikipedia or elsewhere on the web. You might want to ask clients or prospective clients if they can help you supplement what is avaiable on line by: - trying to source these free guides from a friendly title company, - supplementing all of this with a few bullets on each key neighborhood/area |
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Damn, I knew I should have answered one of those emails...
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I actually have started this process....this is a helpful post...I'm working on it... Thanks!
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Susan Zanzonico Morristown NJ Real Estate Chatham NJ Real Estate Summit NJ Real Estate Weichert, Realtors Morris, Union and Essex County NJ Real Estate |
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Susan, I got your mail and that is exactly what I was hoping to see - thank you and keep em coming
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Want to save up to 50% off Real estate webmasters product websites & common upgrades? Check out my latest blog post regarding our end of the year sale. |
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Maybe I am different, but if and when I do utilize your services I would be all over you like a bum on a ham sandwich with information about my areas. For crying out loud, you are in Canada, how much could possibly write about my areas without my feedback?
On another note...maybe people feel intimated, or take their knowledge for granted. Just a thought, but what if you included in the price of your services a phone call with these hard to deal with customers. Who knows, maybe they feel like they can't write but are dynamite on the phone and will talk your ear off. I think the point I am trying to make is when these people say "I don't know what to write" or "I suck as a writer" you are still asking them to write in an email. Some people don't realize how much they know until they speak. Just my .02. |
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