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11-13-2007, 11:20 AM
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expireds mail campaign
Anybody had any luck with running an Expireds Mail Campaign offering a Very Good USP NOT in conjunction with phone calls?
If so, the number of mailings per prospect and frequency? And the average number in the Campaign? Thanx 
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11-13-2007, 08:06 PM
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Re: expireds mail campaign
Remember in marketing that you need to touch the propsect at least 7 times before they remember you and/or take action. Postcards are great as most people will read a postcard. You never know when someone's sitaution will change.
Don't know about your laws, however I have always put a tag line (in small type) something to the effect that if your property is currently listed, this is not a solicitation for your listing. Protects you if the seller lists with another agent and then receives your card. Hope that helps. Good luck!
__________________
Debbie James, Realtor Crye-Leike Coastal Realty 850-450-2000 cell Get Lots Of Real Estate Referrals Emerald Coast Florida Real Estate Stay In Touch With Customers Okaloosa, Walton & Bay County Florida Real Estate
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11-25-2007, 12:32 PM
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Re: expireds mail campaign
I had no idea that so many people were on the do not call list, In this case It is not a bad idea to just mail postcards.
Last edited by ProJuMp2001 : 01-08-2008 at 05:15 PM.
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11-27-2007, 11:33 PM
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Re: expireds mail campaign
I would contact Borino, he is a member here. He has an expired program that is actually pretty good. I ordered it a while ago and gave it to my agents and they have gained some listings using the program.
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