I received the email below from my MLS. What does this mean to me? Is this similar to the REW custom IDX? I'm not really sure what I am getting with this new tool or how to maximize this enhancement. Will this IDX give me credit for the content on the MLS to improve SE Rankings?

Any insights on this are appreciated.

Thanks

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Dear Members,

We are pleased to announce the next evolution of IDX Frames. This new IDX frame was purchased by FNIS to replace their old IDX SmartFrame solution that everyone found to be so inadequate. We are one of the first two boards in the country to have this solution implemented.

For those still a little hazy on the terminology, IDX stands for Internet Data Exchange. IDX simply allows those Brokers who belong to the Park City Board or REALTORS® MLS to extend the cooperation to enable each other to display all active listings on their respective sites. The cooperation only extends to those sites under the Brokerage’s ownership so there is no worry about other companies sending your listings off to 3rd parties without your express approval.

Now prospecting, tracking, and marketing will be bigger and better. The new technology allows easy placement of all of your listings however and wherever you want them as well as supporting the “Deep Links” that we all loved from GoHome. Best of all, this continues to be a value included benefit of your membership in the Park City Board of REALTORS®
Go to http://www.pcbor.rdesk.com

Log in using your current Paragon MLS Username and Password.

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Granda Metz
Majestic Realty, Park City, UT
www.grandametz.com
www.traverseridge.com