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| Linking Strategies Discuss effective strategies for increasing links to your real estate websites |
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I was thinking a bit today about how to improve the validity of our links pages (specifically those with their directories organized by state or area) and of course what came to mind was adding content to these pages that is not just an ordered list of title description. This can be time consuming and I (I think everyone) would rather spend time writing unique content on their own area which they could then provide to their users and hopefully make their site / area more attractive.
But is there a way to justify taking the time to write this content? Can it be used to generate leads? There has to be a way. One thing I was thinking about is writing / optimizing my state pages with unique content that talks about relocation “from” whatever state page “to” the area our site services. The keyword searches here would be much less here, but if someone types in “relocate to Denver from California” that is going to be a very qualified visitor. I would then of course have “Not looking to relocate from California” these realtors can help you find a home in your state Start realtor list. That idea I am not sold on, but do you see where I am trying to go with this? Another more profitable solution would be to set up referral relationships with one or more realtors in each state and then have a relocation lead capture system in place, above the links set, with relevant content laden throughout, but I do not understand the legal ramifications of this, nor if as realtors in different states you are allowed to receive commissions or % of said commissions for referrals if you are not a licensed agent in the state in which the lead is sent. Someone with more knowledge want to field this one? Anyone else have any great content ideas for our links pages so that we can make them not only relevant and beneficial to our link partners, but also turn enough of an ROI to make it worth taking the 5-10 hours it might take to create them?
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