At the early stage of web site building, it seems getting to page one is the main motivator, but now that I am there I think conversion, time on site, the amount of form submissions and direct contact seems priority now.

What are some of you getting as far as time spent on site for your real estate sites? I am ranking pretty well for alot of my targeted words and long tails these days but the average time spent on site is something like 3 minutes?

What are some strategies to get ppl to stay longer? What would you say is enough time on a site to find the properties they are looking for?

Is there already a thread somewhere to help with these questions?



Any advice?

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Dave Kovaleski REALTOR
Pocono Pennsylvania Real Estate Agent
Pocono Real Estate
Pocono Homes
Lake Wallenpaupack Real Estate

Dave,
Sounds like we are in similar boats. I have noticed that many visitors who come to a specific property details page (by mls number or street address) are not viewing other pages. Here are a couple things I am considering and will be trying out in the future:

1. Creating a series of "listings by zip code" pages and having these dynamically linked from each detail page based on the current listings zip code. (This will need to be programmed). Would display as a "See other homes for sale in ##### zip code".

This concept can be expanded to the entire city, "one mile radius", neighborhood, MLS area, etc. Of course, each one of these options will require a fair amount of content building. Take a look at a trulia listing detail page and you will begin to see how they are presenting the user with a lot of related links of potential interest.

I post these types of "related links" in many of my blog posts and the cross traffic has been improved.

These kinds of links and related content should be good for long tail traffic as well.

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MJA
PM me to explore contextual links!
Reno Real Estate | Carson City Real Estate | Minden Real Estate

I guess that you probably want to add enough content on the site to use you as the one stop shop for everything...then when they are ready to look at property, they will sign up immediately as in their minds, you are the one

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Tampa Real Estate | Tampa Foreclosures | Tampa Real Estate Blog

Team Masse services the Tampa Bay Real Estate market as well as the following areas: Apollo Beach, Riverview, Ruskin, Brandon, Lithia, Valrico, Gibsonton, South Tampa, and Channelside District along with St Petersburg and Clearwater. Referals are always welcomed and given.

You need to make sure that the visitor keeps seeing listing of interest. When they bring up one listing have other similar properties listed off to one side. This will encourage the visitor to click on additional properties after looking at first one.

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Neal M
Jackson MO Real Estate, Cape Girardeau Missouri Real Estate, Missouri Real Estate
HouseViewOnline™ is southeast Missouri’s leading site for touring real estate online. See 100’s of properties from Cape Girardeau, Jackson, Perryville & Sikeston Missouri. Properties are displayed in photos taken by our professional photographer. We are proud to work with Realtors and real estate agents through out SE Missouri.

very good tip Neal, thx

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San Diego Real Estate | San Diego Foreclosures | San Diego Short Sales

Use your analytics to track the behavior of your website visitors. See what type of visitors convert and try to optimize your website around their behavior.

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---cK

CK Chung is an independent SEO consultant who provides premium Holistic SEO services, including services specific to Real Estate SEO. You can find his alter-ego, Kid Disco, spouting off on his SEO blog at SEOdisco.

Hi Dave, I have about 5 m on my site. Not getting good registrations, but they stay for a few minutes though. I have a "bar" that is on most pages that has a search by zip, area, map, and city to try to make it easy.

I am mid page 2 for my primary search term of santa cruz real estate, which could be improved, open to suggestions on that though. I am on mid page one for santa cruz MLS.

See if my "bar" might be a helpful idea. It may be in part buyers are scarce right now and even fearful of looking. In our market there is a real scarcity of sales.

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Santa Cruz Real Estate|Capitola Real Estate| Aptos Real Estate Santa Cruz is a vibrant community, located on the north end of Monterey Bay, and is home to artisans, beach goers, hi tech types, and college students. There is plenty of natural beauty from the ocean side coastal towns to the little mountain communities. Let my 30 years of local knowledge and 20 years of real estate help you find the right home or property in Santa Cruz.

What I try to do is similar to Kid Discos comment, leave bread crumbs throughout your sit to guide people to where you want them to go

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Tampa Real Estate | Tampa Foreclosures | Tampa Real Estate Blog

Team Masse services the Tampa Bay Real Estate market as well as the following areas: Apollo Beach, Riverview, Ruskin, Brandon, Lithia, Valrico, Gibsonton, South Tampa, and Channelside District along with St Petersburg and Clearwater. Referals are always welcomed and given.

I am on page 1 and result # one for a lot of key words and phrases that are important too me, and I decided to have REW build me a site so I no longer have to worry about the "now what" as I feel many agents including myself were asking. Even if I/we know what to do I felt REW can do it that much better.

So many people see my site, think of it as a fancy expensive car, if it always looks dirty, it will not impress people to stick around and look at it very long.

Hope to have my "clean" site so to say up in running in the next month or so.

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Michael Trinchitella
Associate Real Estate Broker
e-PRO certified Internet Expert
RE/Max Classic Realty - Yorktown Heights, NY
Putnam & Westchester County NY Real Estate

Mahopac NY Real Estate | Northern Westchester County Condos | The Preserve at Somers

I had to search for your "Search /fro Homes" for about 10 seconds because it blends in with other things on the page. Knowing that people want to look at listings, I think you need to make that link stand out more than everything else. That will drive people to your idx page and you can capture more leads if you drive more traffic.

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Sam Chapman
Austin, Texas
Austin, TX Real Estate |Austin Luxury Homes |Austin Real Estate Blog