Ok. I'm excited about the new LEAD FOLLOW UP section here at REW. My first question to REW members with regard to LEAD FOLLOW UP is this:

Is it better to follow up with internet "leads" with email or by phone? And is it smart business to require a phone # on IDX registration once a user goes to view listing details?

First, let me qualify the question by sharing first that I've heard all about the registration vs. no registration debate. I've long been a proponent of requiring registration once a user goes to view details.

Now I've been experimenting with requiring phone #s for about a week now. The results are difficult to track, there is no loss in overall analytics on my site (pageviews, time on site, etc) have stayed fairly consistent. My average # of registrations is off by about 5 per day, but I'm getting on average 12 more real phone #s daily.

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Joshua Keen
The Keen Team @ RealSource Brokers
Atlanta Real Estate
Atlanta Real Estate Blog
Atlanta MLS