Real Estate Forums
| Lead Follow Up Once you have captured a web lead for real estate, it is imperative that you follow up on that lead if you want to close a transaction - Discuss lead follow up here. |
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Let me ask this: If someone registers with just an email address and you put them on a contact plan, is it better to inundate with a daily or maybe 3-5 times a week contact or better to spread it out.
Also, have you had better results with a certain style or subject line?
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Superior Real Estate Services for Katy Texas and surrounding areas. Katy Texas Real Estate Katy Texas Events Blog |
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To me, once a week is good.
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Sam Chapman Austin, Texas Austin Homes |Lake Travis Real Estate |Austin Luxury Homes |
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If you contatct a lead daily you'll scare them off (and in my opinion that's spam), unless the contact requests new listings to be e-mailed to them when they hit the market.
If your talking about sending out "buyers campaign" e-mails, I'd go with once a week for a month, then every 2 weeks.
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Dylan Darling Search for Bend Oregon real estate. | Bend real estate blog |Bend OR homes for sale. |
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It would depend on te lead and how much info you got on them when the registered. If they are serious, they wont mind an email from you more often if it is useful. If they are tire kickers, then you didnt need them anyway. You want to focus on the 30-60 and cradle the 90+
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Tampa Real Estate | Tampa Foreclosures | Tampa Real Estate Blog Team Masse services the Tampa Bay Real Estate market as well as the following areas: Apollo Beach, Riverview, Ruskin, Brandon, Lithia, Valrico, Gibsonton, South Tampa, and Channelside District along with St Petersburg and Clearwater. Referals are always welcomed and given. |
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But the more serious the lead, wouldn't that indicate more follow up quickly? And since we don't know which are VERY serious...well....
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Superior Real Estate Services for Katy Texas and surrounding areas. Katy Texas Real Estate Katy Texas Events Blog |
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well, how often did you tell them you'd email them? there's your answer.
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Mark Eckenrode * Are Most Realtors Idiots When It Comes To This? * The Top Relationship Building Mistakes In Email Marketing * The James Bond Guide To Twitter and Real Estate Marketing -- HomeStomper.com |
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I agree with jihni. Persuasion pays in the end.
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We set all our leads up in our listings update program so whether or not they give us a phone number they are getting all the listing updates. Then we add our no/bad phone number drip that is sent out to convert them to call us. As I've mentioned in other posts, 25% of our sales come from leads with no phone numbers. These people are not ready to be contacted and will give you their number when they are ready. My partner in my 100MPH Marketing Software company was one of those leads. He was in my system for 4 months before he finally contacted me.
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Mitch Ribak The eHomes Realty Network www.ehomesrealtynetwork.info mitch@ehomesrealtynetwork.com http://www.ehomesrealtynetwork.com/i...fm/Mitchs_Blog (321) 258-4150 |
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It depends on how the lead was generated. If you paid for the lead and the lead is exclusive, I would hit them hard right away. If the lead was generated from a third party source and made available to many others as well, then a few contacts a week is sufficient. Those leads are being hit many times over by multiple people and their email box is probably exploding with offers.
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