I've just updated my listings to Showcase Listings on Realtor.com and was curious what agents in this forum think. How many use the Showcase Listings? It's where you can add more photos, headings, websites, tours, and so on.
It makes sense to me for now, but with all of the IDX solutions I think visitors to the site are going to decrease over time.

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Dylan Darling
Search for Bend Oregon real estate. | Bend real estate blog |Bend OR homes for sale.

This pretty much sums up my feelings on this issue:
http://www.realestatewebmasters.com/...ell/3124/show/

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Jennifer Karlen & Jon Karlen
Kentucky Horse Farms - Louisville Kentucky Real Estate - Lexington Kentucky Real Estate
Serving the Louisville KY metropolitan area including Jefferson County - Prospect Shelby County - Shelbyville Oldham County - Goshen, La Grange and the Lexington KY metropolitan area including Fayette County - Lexington Woodford County - Versailles Scott County - Georgetown Jessamine County - Nicholasville

I agree for the most part. But it's only costing me $32 a month to have my listings in "showcase status" I actually got a showing off the site yesterday. So it may be worth the $, even though I don't agree with big R's tactics.

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Dylan Darling
Search for Bend Oregon real estate. | Bend real estate blog |Bend OR homes for sale.

I'm against what Realtor.com does by charging us fees to change our listings to the original format, but it does get a lot of traffic for my listings. One of my friends who does short sales gets a lot of buyer and seller leads through Realtor.com (he also does featured homes). I myself have only seen traffic. No sales, no leads, nothing. I believe it helps in my listing presentations to say their homes will be listed on Realtor.com but I could say that in all honestly even if I wasn't paying for the enhanced listings.
I'm in the same boat as you Dylan. It's pretty cheap form of advertising so why not use it.

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Brevard MLS Search
Satellite Beach Real Estate
Advanced Brevard MLS Search

another advantage is to print out one of your enhanced listings and compare to an un-enhanced listing on Realtor.com during your listing presentations. It makes quite a difference when you see them side by side

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Rob Muller
ReMax Town & Country
Canton, GA 30114
770-363-4528

Specializing in Cherokee County Real Estate, East Cobb homes for sale, and West Cobb homes for sale.

Thanks for the responses Kyle and Rob. I completley agree with both of you. It helps get listings! Just the fact that you can put more pictures of the home on Realtor.com helps get listings. It's pretty cheap right now, but I've been a listing machine lately and I'm now going to be over the 10 listing price range. It will be interesting to see what they want to charge me at the end of my contract if I have 25+ listings. I'll probably re-evaluate things at that point.

Cheers!

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Dylan Darling
Search for Bend Oregon real estate. | Bend real estate blog |Bend OR homes for sale.

We have noticed a significant positive reaction from having the showcase listing package. Put yourself in the eyes of the client. Realtor.com is a great place to look at homes for sale and anything you can do to make your listings stand out is great.

For me it was a choice of how many leads did I get/how many sales were from realtor.com. I had enhanced for two years and not a single buyer client that I asked said they found the house on realtor.com. Also, my listings and sales are typically between 125k-350k so the expense was a lot when I started selling a lot of listings from condo conversions. I just dumped it and haven't had anyone really demand that I get it to get their listing.

Joe

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Austin Texas Real Estate | Coldwell Banker Austin | Austin Texas Real Estate

Showcased Listings were too much money and they didn't convert well enough so I stopped using them last year. We do a lot of listings so it didn't make sense anymore, plus they treated us like crap. not a fan of realtor.com.

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I am a Broker in MA, RI, CT, NH.

Designer/Programmer/Social Media Enthusiast.

I used showcase listing in Realtor.com for about 24 months but cancelled close to a year ago. I did receive a couple good buyer leads and closed one of them on first appt, but noticed a sharp decline in traffic and quality of leads last 6 months before I cancelled. I also had several listings in system, at least enough to generate decent buyer traffic. Once you get to a certain level of listings, I think cost outweighs benefit. You could easily spend money in other areas of marketing budget that would be put to better use.

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