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Old 05-07-2008, 01:29 AM
Portland Real Estate Portland Real Estate is offline
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Default how to get more leads?

I'm at the point where I'd like to get some more feedback, especially from members who are getting a fair amount of leads from their sites.

I'd particularly like any suggestions about how to improve the lead capture rate, but general design or content suggestions are appreciated as well. Right now I'm getting about 2% of visitors are registering for the IDX.

Thus, please review my site with this in mind, and I am very much looking forward to hearing your ideas and suggestions

http://www.jmaproperties.com
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Old 05-07-2008, 05:09 AM
TheRealOBX TheRealOBX is offline
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Default Re: how to get more leads?

Portland


I really like your site. I like the IDX in the top left. It makes it easy to navigate to. I don't know how it affects conversions being that easily accessible. Possibly one of the senior members would know.

One thing though: If your main keyword is Portland Oregon Real Estate. You only have it in the page title, page heading, and in the first sentence. After that from what I read it doesn't appear again on the first page.

Last thing: The end under Portland Facts. I would make those 2 sentences both as statements rather than as questions. The question mark at the end of the sentence confused me for a minute.
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Old 05-07-2008, 07:13 AM
OCTeam OCTeam is offline
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Default Re: how to get more leads?

Add some snippets so properties show up that the visitor can view when they land on the community/area page. Let them view basic info and require sign-in for details. Adds some hyperlinks to new pages of areas so they can view property by a simple click. They visit to view properties, so let them see them.
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Old 05-07-2008, 08:19 AM
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Default Re: how to get more leads?

I would turn on registration for sure
Reduce the city list in the /idx/ (You don't really serve all those areas do you?)
Create snippets as OC says
Improve your calls to action "click here" type elements.
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Old 05-07-2008, 08:21 AM
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Default Re: how to get more leads?

Btw your content needs some SERIOUS help - it's very spammy the way you have it now

Quote:
The seventeen neighborhoods are: Arnold Creek, Ashcreek, Bridlemile, Collins View, Crestwood, Far Southwest, Hayhurst, Hillsdale, Homestead, Maplewood, Markham, Marshall Park, Multnomah, South Portland, South Burlingame, SW Hills Residential League, and West Portland Park. You can see them on a map and learn more at the neighborhood association home pages.

MLS Search Tip - the Southwest Portland zip codes include 97201, 97221, 97225, 97223, 97224, 97219, and 97035.
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Old 05-07-2008, 08:22 AM
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Default Re: how to get more leads?

I do actually like the zip codes part, I take it back as that is helpful to know what Zip codes are contained within the area, but really the way it's formatted (And because I am quite sure I know why you did it) is what comes across. Needs formatting, and personality.
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Old 05-07-2008, 10:14 AM
Portland Real Estate Portland Real Estate is offline
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Default Re: how to get more leads?

Thanks guys, all good points.

TheRealOBX-I've made the Quick Facts a statements as suggested.

OCTeam I like the mini search box you have on your site on the upper right. I've been torn about whether that would be more effective or the map search graphic. I suppose they both serve a very similar purpose.

I also noticed the OCTeams IDX site is blazing fast compared to mine. Morgan would it speed up the site if I were to remove some cities? I'd like my site to be blazing fast too

Morgan-Yeah I know the content needs work. Only so many hours in a day. I'm curious, can you point me to an example of a city focused real estate site that you think has great local content with effective calls to action?

Actually I have the one sample snippet to add properties to pages that REW gave me, but it took so long to load that I turned it off.
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Old 05-07-2008, 06:30 PM
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dylan dylan is offline
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Default Re: how to get more leads?

Advertise your site on everything. I get 1/2 my leads from other sites and direct traffic. I make my website the focus of every ad that I post whether it be print media or online advertising.
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Old 05-13-2008, 08:30 AM
jay.robinson15 jay.robinson15 is offline
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Default Re: how to get more leads?

Quote:
Originally Posted by dylan View Post
Advertise your site on everything. I get 1/2 my leads from other sites and direct traffic. I make my website the focus of every ad that I post whether it be print media or online advertising.
Yeah now comes the most important part, how you get your website in the public eye, mainly, how you get traffic to your site. Other sites and direct traffic will be crucial, but never neglect the search engines, because they are the top way you will receive unique visitors.
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