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Lead Follow Up Once you have captured a web lead for real estate, it is imperative that you follow up on that lead if you want to close a transaction - Discuss lead follow up here.

 
 
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Old 05-09-2008, 06:20 PM
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Default opt-in versus opt-out...

I am toying with the idea of whether drip e-mails should offer a chance to opt-out or should I just presume they've opted-in by registering for the website?

Right now I've got the default REW setup which is to have a box to opt-in to the new listings via e-mail for saved searches, but no mention of drip e-mails at the moment.

Anyone done any experiments with this? Do you have opt-in text on your signup page? Do you have opt-out text in your drip e-mails?

Thanks in advance...
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