Our resident Adwords Guru (Member / not staff) Ron Goodman has gratiously offered to teach one of our 6 classes for the REW conference on what I am tentatively calling the "Adwords & Analytics" class.

I think it is a great idea for those that are interested in pay per click marketing, for those already using PPC but want to reduce their spend while maximizing their quality leads and even for those who have no interest in PPC, but want to learn as much as they can about conversion tracking, keyword research and effective traffic targetting.

I am going to turn the floor over to Ron as he hasn't provided his final proposal yet, and is a much better person to speak about what he will be teaching - but I am stoked to have a member contributor - (And one I vouch for often and have used myself for PPC setup) - Will be well worth the price of admission.

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Thanks for the intro, Morgan.

I will post a class outline here in a couple of days. I look forward to meeting lots of you who I have been corresponding with offline, and hopefully at least a few of the REW clients I have been helping with AdWords.

Tentative AdWords / Analytics Session Outline:

Getting Started

• Planning and Website Prep
• Campaign Settings - Suggested Defaults
• Geo Targeting - National vs. Regional
• Analytics Code - REW CMS2 Tools / Tracking
• Conversion Tracking Code - REW Custom
• 5 Min Q&A

Ad Groups

• Ad Components
• Landing Pages - AdWords Optimization vs SEO
• Keywords - Broad / Phrase / Exact
• Bids - Ad Group Default / Keyword
• Negative Keywords - Campaign vs. Ad Group
• Quality Score - Components, Effect on Bids
• 5 Min Q&A

AdWords Statistics and Tuning

• Understanding AdWords Stats
• Bid Tuning Strategies
• Conversion Tracking and ROI
• 5 Min Q&A

Google Analytics

• Basic Analytics Stats
• Analytics for AdWords
• Keyword Tuning
• Benchmarking

Final Q&A - Remaining available time

I will be available between sessions for any additional questions, and will also answer questions after the Conference in this forum.

Suggestions for additional topics for this session?

My presentation slides are all ready and all travel details confirmed!

I have room for one more rider in my rental car from Vancouver airport to the ferry Monday, leaving airport about 2pm.

I have room for two returning on the Thursday 8:30am ferry back to Vancouver, and we should be back at the airport no later than 11am.

PM me if interested in either slot.

Which of the 2 ferries are you taking? Horseshoe Bay -> Departure Bay or Tsawwassen -> Duke Point.

Eric and I are catching the 3:10 pm Ferry on Monday: Horseshoe Bay -> Departure Bay.

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Jennifer Karlen & Jon Karlen
Kentucky Horse Farms - Louisville Kentucky Real Estate - Lexington Kentucky Real Estate
Serving the Louisville KY metropolitan area including Jefferson County - Prospect Shelby County - Shelbyville Oldham County - Goshen, La Grange and the Lexington KY metropolitan area including Fayette County - Lexington Woodford County - Versailles Scott County - Georgetown Jessamine County - Nicholasville

OCTeam (Drew) and u2man (Tim) and I are on the 5:20 Horseshoe Bay ferry. Our flights arrive too late to get through customs, drive an hour to the ferry terminal and arrive 30-45 minutes before departure, as their check-in policy requires.

Nice!

That's ought to be an interesting class!

Best

Eric

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Eric Blackwell
Technologist, SEO Specialist and Consultant

Louisville Real Estate My Home Real Estate Site

Search Engine Marketing, Coaching & Custom WP Blogs Learn how to get the MOST out of your already awesome REW site.

Real Estate Industry Watch - Real Estate Industry News Blog Get up to date info on the Real Estate Industry

Sorry I won't be there, RonnieG has been a source of some really good responses in the forum threads. I always learn something from his posts.

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Cal
Gulf Shores Condos | Gulf Shores Real Estate | Lake Lanier Real Estate |

The Gulfshoreslife.com Team of Keller Williams Alabama Gulf Coast serves the Baldwin County Alabama Real Estate market from The Eastern Shore of Mobile Bay to the Southern Shores of the Alabama Gulf Coast: Orange Beach, Gulf Shores, Fort Morgan, Point Clear, Fairhope, Montrose, Daphne, Spanish Fort, AL. For more information on AL Gulf Coast Real Estate, please contact me or visit our website.

Will the classes be recorded for others that aren't able to attend in person to also be able to participate to some degree ??


Will there be a live broadcast on the net ??

Thanks in advance...

~DomainBELL (Patricia)

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yet to do... for other categories... for now
there's shorts / brandables (and pictures)
Have a peek -- DomainBELL.com

No they will not be broadcast on the net, if everyone could access them for free online, it would devalue the whole concept of the conference.

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