I'm planning to do a direct mail campaign but don't want to overdo it, however I really want to make sure people get to know me. I market a resort area so I will be sending mailers to absentee owners all around the country that own property in the area. Here is what I have planned for now.

I’m planning to mail about 500 to 1000 people, but my plan is to do it gradually to reduce costs. For example, I might start mailing 250 people first multiple times per month during the first 2 months, then once a month there after. As my mailers reduce, then I start with another group of 250 home owners. Then I will add those home owners to the once a month group as well. Eventually, if things work, I will keep doing this endlessly even if once a month list grows to 4 or 5 thousand.


How many mailings are too many for one given month? I’m currently thinking to do it as follows:

Month 1:
Send 2 the first week.
Send 1 the second week
Send 2 the third week
Send 1 the fourth week

Month 2:
Send 1 the first week
Send 2 the second week
Send 1 the thrid week
Send 2 the fourth week

Then start sending just once a month there after and occasionally twice per month.

Or I could do a campaign as follows:

Send 4 the first month.
Send 4 the second month.
Send 2 the third month.

Then one a month after that and start with another batch of 250 people and do the program again.

These mailings will all be different but with the same theme so they get to know my colors and my name. The content however will be different each time so they don’t get bored.

Let me know which method you would prefer most as I don’t want to overdo it. If the first method is ok then that would be my preference.

Thanks