I wanted to get sort of a gage ... How often do you email people that send an email inquiry?

I have had several people email me about specific properties so I answer the questions that they ask. Hearing nothing in response I will send a quick note on the lines of ... Just wanted to make sure you got the information is there anything more you need.

Normally I don't hear anything back from that email. Can I put these people on some sort of an email campaign because they sent an initial inquiry?

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Coarine Maloy, EBA
Fairway & Isle, LLC

Fairway & Isle | Calabash, NC Real Estate | Sunset Beach, NC Real Estate

My ideal method of following up would be at least once every 3 days via email. I don't know why 3 days resonates with me; sort of a gut number.

So a user signs up (registers) and gets listings sent to their email. If that user has not received an email from the site automatically by 3 days time, then I send a personal email to talk about their criteria and see if I can help.

This is how I'd like to approach this - but not something I've tested.

PS. I normally don't hear back from an email I send out thanking the person for registering either.

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Steve Castaneda, Realtor

Specializing in Houston Real Estate. Feel free to browse Houston homes for sale or read about Real Estate Technology for agents.

Nice approach. Hope it works when you get to try it.

Maybe it's because it went to their spam box or they just assumed you don't need them to respond.

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Qualified Real Estate Leads | Exclusive Real Estate Leads

What a great question, I also stuggle on occasion with this same issue. Generally I respond a couple times over a week or two and then stop if I haven't recieved a response. Occasionally I try again a month or so later depending on their original questions.

I'm sure some are more aggresive and would love to know if that works?

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Eric Lewis
Redding California

Redding CA Real Estate.
Redding Homes and Redding Real Estate.
For fun: Redding Golf.

Follow up Follow up Follow up till they buy or die.

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Funny ... but I see what you are saying ...

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Coarine Maloy, EBA
Fairway & Isle, LLC

Fairway & Isle | Calabash, NC Real Estate | Sunset Beach, NC Real Estate

I just wanted to be consience of that fine line between letting them know I am there and being considered spam.

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Coarine Maloy, EBA
Fairway & Isle, LLC

Fairway & Isle | Calabash, NC Real Estate | Sunset Beach, NC Real Estate

Micheal: Do you find yourself going to alot of funerals?

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Eric Lewis
Redding California

Redding CA Real Estate.
Redding Homes and Redding Real Estate.
For fun: Redding Golf.

This is my weak spot and I'm trying to fix it. Most of my leads are not even in the area I work (I'm in a huge MLS). Anyone that signs up for my IDX search (registration is required to view details), gets an immediate "thank-you" e-mail.

I then send a follow-up letter 3 days later to see if they need help and to get them back to my site. I send another e-mail 6 days later and one more after that. Again, they're just to follow-up, see if they're ready to look at homes and giving them links back to the site.

I was going to create more follow-up e-mails but based on what I've been reading lately, I don't want to send too much. So I think I'll just keep sending them links to my monthly newsletter once a month after the follow-up e-mails I currently have in place. I've had a few opt-outs once they got the newsletter e-mail but that's to be expected.

But another thing I noticed was that people were e-mailing me back explaining that they just started looking and aren't ready yet. They were almost apologizing and one guy answered every follow-up e-mail and offered to refer anyone to me that he knows about. It was almost like he thought I was desperate and he needed to help me! I don't want to come across that way so I'm still trying to figure out the best way to do this.

Of course, we're supposed to call, but I do not require a phone # and don't usually get one. Even if it was required, I'm sure most would be phony.

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Southwest Chicago Suburbs Real Estate is an affordable area with close access to downtown Chicago. Money Magazine says that Orland Park real estate is one of the best places to live in the U.S. Next door you can find Tinley Park homes for sale and get Orland Park amenities at a more affordable price.

I would be willing to bet that a killer IDX could convert 10x more leads than any systematized follow up email would.

Maybe our focus on the emails we send should rather be focused on improving the user experience consumers have on our sites?

Having a killer search for properties, I'd think, would keep them coming back and refer your site to others if they really saw value in it.

I'm not saying follow up emails aren't important, however. I haven't really perfected that science just yet. None the less, I do think that when a user hasn't come back to your site that means something.

a) They aren't looking any more (not likely?)

b) They didn't like your search.

c) Nothing on your site caused them to remember and come back.

I'm sure there are more scenarios but maybe more focus should be put on the user experience than the details (email content, frequency, etc.) of a follow up system.

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Steve Castaneda, Realtor

Specializing in Houston Real Estate. Feel free to browse Houston homes for sale or read about Real Estate Technology for agents.