im just curious if there were any members on the board that still farm. Im planning to start in about 2 weeks and just want to know how much does it pay off?

I've done it in the past but have never kept it up long-term. I keep wanting to start again. Easier to say than do when you're busy. I do believe that if it's done with some thought (in a good area that has high turnover - especially if you've had some activity in the area & they've seen your signs, etc.) it will work.

You need to keep up with it on a monthly basis. You can't expect instant returns. I recently read an article (I believe in NAR magazine, maybe it was IAR, can't remember) where a now top producing agent started farming an area & it took 2 yrs. before she got anything. However, now she "owns" that territory & is a very successful young agent.

She claims she only sends Just Listed & Just Sold cards now since she's so well known in her area.

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Southwest Chicago Suburbs Real Estate is an affordable area with close access to downtown Chicago. Money Magazine says that Orland Park real estate is one of the best places to live in the U.S.

Farming costs us about $20,000 a year and in return, we usually earn about $75,000 in commissions from that campaign. It pays for itself, but not a huge return. For reference, we farm an area with 950 high end homes.

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Thanks,
Grant

Read about Nashville Homes and Nashville Condos on my Nashville Real Estate Blog.

What does "farming" mean to "you"?

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Cold Calling (This is too easy!) ~ Sales Training ~ Mobile Homes For Sale

unsolicited mailings, door to door, non-client relationship.

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Thanks,
Grant

Read about Nashville Homes and Nashville Condos on my Nashville Real Estate Blog.