I want to get in front of my sphere a bit more and I'm thinking about doing a printed direct mail newsletter. I'm thinking about a few articles that I would write and then maybe a few canned articles. Anybody using a service for their newsletter?

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Greg Long | Keller Williams | Portland, Oregon
Portland Oregon Homes for Sale | Portland Real Estate | Portland Pearl District Condos

IMO, newlsetters should be "so area focused" to work properly they can't be canned. I did 1,700 mailers a month from 2000-2004 then 1,700 every 3 months from 2004-2006 then 1,700 every 6 months in 2008 and now none in my farm area except for the occasional mail-box stuffer. The business generated off this was HUGE but it was all area specific and not something they would get from anyone else as I wote them all front to back. People get so much junk in the mail and if you're using a company chances are so is someone else. So to truly see results I would suggest doing it yourself, at least the making of it then hand it off to be printed.

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Derrick Monroe
Realtor - Owner - 612-282-7653
The Derrick Monroe Group
Minneapolis Real Estate
Minnesota Real Estate
Rockford MN Real Estate

"True leaders are not those who strive to be first but those who are first to strive"

Derrick i like that schedule. less newsletters needed over time.

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Tony Kawaguchi
Realty Executives Oahu
Hawaii real estate

I did this too when I was selling real estate, it keeps your name first in their minds, so when someone they know says the words "I want to buy a home." your name pops up. Do this in addition to other stuff, like giving out key chains, etc.

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Las Vegas mortgage . Jacksonville Mortgage .Irvine mortgage.

If you need any help with design and printing I can help you. Mail marketing is extremely helpful you can target certain areas, ages, income and more. If you have any questions please feel free to ask...

Cost-Benefit Analysis?

Does it make financial sense for this in today's market?

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Steve Howe - REALTOR
First Time Home Buyers Programs
MN First Time Home Buyers Class
Minneapolis, MN
SteveH [at] MNRealEstateTeam [dot] com

My company is actually about to do our first direct mail campaign, we are a bit excited around the office and hope to get a few leads and some deals out of it since we are sending out 1000 postcards

1000? I actually delivered 1000 fliers to people in apartment buildings to advertise for a First Time Home Buyers Class.

I got 2 people after getting 1000 cards out to my target audience. The time, money, and effort were not worth it for me, since those 2 people that came didn't get pre-qualified or buy anything.

I think the "farm" marketing is a little old-school. 1000 cards may not be enough for the results you are hoping for.

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Steve Howe - REALTOR
First Time Home Buyers Programs
MN First Time Home Buyers Class
Minneapolis, MN
SteveH [at] MNRealEstateTeam [dot] com

Well actually I've compiled a list of people who have just recieved there NOD's and we plan to do a 1000 flyers (postcards) for the 1st month and we have a campaign that will be every month with the same theme just a different message.

and I dont mean to be rude, but the company I work for isn't that interested in first time buyers but rather homeowners in distress so we could market and sell there property

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Working for a Startup Real estate company