looking for input based on experience.. what "call to action" slogans have given you the best return when using direct mail?

looking for some new ideas.. old examples below:

• free consultation
• no obligation
• neighbor sold, call for price
• call for comparables
• free consultation
• free cma

thanks and looking forward to your input.

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View Port Orange Homes
Daytona Beach Condos For Sale
Daytona Beach Real Estate

I'm interested in hearing about what's working too. I've done a little of everything, but nothing consistently.

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Greg Long | Keller Williams | Portland, Oregon
Portland Oregon Homes for Sale | Portland Real Estate | Portland Pearl District Condos

It all depends on what the mailer is supposed to accomplish, the type of recipient that is receiving it, the demographic profile of the lists, and the emotional element you are targeting as the "prime reason" for your ideal prospect to take action.

There are too many unknowns such as the copy that is on the mailer, size, color and so-forth. Are these local leads/prospects that are familiar with you or your company?

Or are they cold prospects that you are targeting for the first time? These all play a significant role in the way you construct an effective direct response marketing piece.