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Increasing Conversion Converting Visitors to Leads, thats why real estate agents have their websites in the first place. Share tips, tricks and secrets on how to get more leads from the net!

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Old 05-21-2009, 04:05 PM
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Default LECs do work - here's the proof

Many of you know I went live with my LEC on April 2nd. A month has gone by and I had a chance to sit down and look at the numbers.

In this initial month, keep in mind that my old site was getting updated and indexed with new pages from the LEC site. The IDX was also getting spidered, and with a true integrated IDX, I was able to accurately track things like bounce rates and time spent on the page.

Below you'll find the increase, and decrease, in key analytics for my website. I don't go into detail on the actual numbers, but the percentages of increase should prove to be a good idea of how well the LECs perform only after a month.

Traffic
Unique Visitor Traffic - up 17.54% (overall visitors up 34.72% to date)
Pageviews - up 427.1% (wow)
Average Pageviews - up 312.84%
Time on Site - up 240.54%
Bounce Rate - down 6.16% (lower the better)

Conversion Rates
Unique Visitor to Registration - 9.54% (goal is 10% - using forced registration to view property details)
Leads Leaving Phones Vs. Not - 30% Leaving Valid Phone

I'll be honest - I have not had a hot lead that was put into a contract right away just yet. We're really busy dealing with the mass influx of leads and working on our systems to follow up with them all. It's a great problem to have.

If you had a doubt in your mind about investing in a LEC, would you feel that it's been answered?
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Last edited by RESteve; 05-21-2009 at 06:34 PM.
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Old 05-21-2009, 06:26 PM
jessiesc jessiesc is offline
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Default Re: LECs do work - here's the proof

Thanks for the update Steve.

You're in a highly competitive market and glad your numbers are moving in the right direction.

Congratulations.
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Old 05-21-2009, 07:43 PM
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Default Re: LECs do work - here's the proof

Those are some good numbers Steve.
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Old 05-22-2009, 01:46 PM
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Default Re: LECs do work - here's the proof

Wow those are some great results. I've always spoke highly of the LECs and I think that those numbers speak for themselves. My bounce rate is much higher that that right now, yours is incredible. Maybe they are looking at my photo and fleeing!
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Old 05-22-2009, 01:50 PM
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Default Re: LECs do work - here's the proof

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Originally Posted by OaklandHomes View Post
My bounce rate is much higher that that right now, yours is incredible. Maybe they are looking at my photo and fleeing!
Sorry to mislead you! I actually meant that my bounce rate was down 6%; not that that was my actual bounce rate. I don't share my actual numbers on the forums for competition reasons.
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Old 05-22-2009, 01:54 PM
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Default Re: LECs do work - here's the proof

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Originally Posted by RESteve View Post
Sorry to mislead you! I actually meant that my bounce rate was down 6%; not that that was my actual bounce rate. I don't share my actual numbers on the forums for competition reasons.
Ok I feel better now, I guess I'm not as ugly as I thought!
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Old 05-22-2009, 03:59 PM
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Default Re: LECs do work - here's the proof

Quote:
Originally Posted by RESteve View Post
Traffic
Unique Visitor Traffic - up 17.54% (overall visitors up 34.72% to date)
Pageviews - up 427.1% (wow)
Average Pageviews - up 312.84%
Time on Site - up 240.54%
Bounce Rate - down 6.16% (lower the better)
You would know better than me, but for curiosity's sake... Would some of those better numbers be from spider-able/trackable IDX pages?
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Old 05-22-2009, 04:01 PM
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Default Re: LECs do work - here's the proof

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Originally Posted by AugustaREGroup View Post
You would know better than me, but for curiosity's sake... Would some of those better numbers be from spider-able/trackable IDX pages?
When you are framing in a IDX solution, I think the bounce rates and pageviews end up being really off. That was my experience, at least.

The time on the site would be accurate regardless, however. The fact that people are spending 240% more time on the site is astonishing!
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Old 05-27-2009, 12:59 AM
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Default Re: LECs do work - here's the proof

Those are great numbers Steve. I've been meaning to upgrade my site to a LEC. My goal is by the end of the year. Great job.
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