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Originally Posted by Plaboon
I've been reading through and no one has mentioned anything about the importance of one way links. If you want to rank high and fast you got to start getting one way links to your sites. Although you can do this several ways one way is build a site and swap links out from it and have the reciprocal link go to your main site. Another way is to submit to directories that will list RELEVANT sites for free with no links back.
Remember, you never know if a site you swap with will turn spammy and ruin your site's ranking in the process.
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The problem with reciprocal links is not that it is "reciprocal," rather that the link serves no purpose. Let me explain. If we swap links and I put your link on a state directory page with 10s of other links from your state it is obvious that it serves no purpose. Before anyone objects, I do not buy into the potential that someone will go to a Key West Real Estate site when searching for a house in anycity, Wisconsin or alternately will just happen to go to a state directory for Wisconsin find a home in some city, Wisconsin and go that site to purchase a home forgetting all about Key West. On the other hand, if I have a page of content on my Key West site for winter vacation condos and have a link to a ski city in New Hampshire there is potential. The difference is that there is something in common and is it not a meaningless directory as the links would be embedded into a context page and there not piled upon one another.
In addition, there is mounting evidence that Google is not looking kindly on directories. A current thread "Does Google Ban or Filter Web Directories?" at webmasterworld.com has 30 pages on Google's recent (7/28) delisting of hundreds of sites with directories. The same conditions may or may not exist for real estate sites with directories.
Other analysts are also recognizing problems with reciprocal linking. Joel Walsh, starts his current article at sitepro.com "SEO One-Way Web Links: 5 Strategies," "With so much talk about search engines putting a damper on direct reciprocal links, the hunt for the elusive one-way inbound link is on...." While I agree that there is still considerable debate on the value of 'reciprocal' linking I believe we will see more and more evidence that it is not the most best way to optimize a web site.