You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.

Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.


Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit.

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal.


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Thanks for the post. This would of been a good quick blog too.

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Paul Caparas
Broker Associate/Realtor
Weichert Realtors Elite
San Diego Homes For Sale
Scripps Ranch Real Estate
Mira Mesa Real Estate

Good pie analogy. Now will the consumer keep coming back for more? Yes, if you've put all the ingredients together correctly!

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Ron Ogden | Salt Lake City Realtor | RE/MAX Metro
Utah Real Estate The Premier Source for Buying & Selling Homes in Utah
Salt Lake City Homes For Sale Salt Lake City and Park City Area Real Estate
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Very enlightening post. I've always thought advertising and marketing mean the same -- 'til now. Thanks!

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Qualified Real Estate Leads | Exclusive Real Estate Leads

a good use of words to describe what we know, knew, forgot, or in some cases didn't think to define in such a distinctive and articulate way. Well done.

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Eric Lewis
Redding California

Redding Homes available at Redding CA Real Estate.
Redding Real Estate. -- For fun: Redding Golf at Golf Redding.com.