Hello Everyone,

After searching for a few hours I still don’t have a good notion of what my goal should be for converting visitors to registered users.

As of right now I’m only getting about a 2% registration per unique visitor rate. I know that’s very low, however, I get about 11% of all sales closed in the small area I market.

Given that I get a good return on my investment, should I be worried about this or should I not set a goal and just keep selling as I’ve been.
I guess part of this will have to do with my market share in my farm. Is 11% a good number or should I be shooting for 20% or more? If I’m underperforming at 11% then I would have to increase my registrations ratio in order to increase my market share.

I really look forward to your comments on this one and I thank you all in advance.

11% market share is huge no matter what market you are in. To answer your lead capture question I have to know if you do forced registrations or not. If not, we have seen about a 3% conversion rate to be fairly normal when we tested non forced registrations. With forced registrations we run as low as 10% on a bad day and as high as 20% on a great day with an average of 14% or so. Our close rate is hovering right at 4% right now from raw leads.

I hope that helps you with your stats.

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Mitch Ribak
The eHomes Realty Network
www.ehomesrealtynetwork.info
mitch@ehomesrealtynetwork.com
http://www.ehomesrealtynetwork.com/i...fm/Mitchs_Blog
(321) 258-4150

Thanks for the reply Mitch. I actually do force registrations after visitors browse 3 listings (can't change that with my IDX provider). That's what makes it weird that more people are not registering. I think it may be a flaw by my IDX provider not prompting for registration some times. That's why I'm now getting an all new REW LEC!!

I'll see what I can do to increase my numbers. The area I'm covering is so small that I should be able to increase my market share a bit to maybe 15% or so. It's been feeding me enough business to have a great year but at some point you have to turning up a notch.

Carlos it's important also to know what kind of traffic we are talking about - organic, PPC, filtered PPC (Mitch uses this) or other (sign calls, radio ads, television etc

Conversion rates will differ greatly based on traffic type as well. There is no way you would consistently get mitch kind of numbers from organic, there are just to many less than relevant clicks etc

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I get about 65% organic traffic and 35% ppc (I only get ppc strait from google adds and main affiliates and not from adsense sites). I recently stopped the google ads and I'm still getting the same amount of leads. So my conversion rate will increase without paying ppc because I'm getting less traffic and about the same amount of registrations. Weird...

Forgot to mention that the ppc visitors spend a good amount of time on the site, are from different countries and it doesn't seem as if a competitor is just clicking away my ppc investments. They arrive from different keywords, etc.