08-17-2005, 12:35 PM
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Administrator
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Join Date: Apr 2004
Posts: 15,165
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Message from NAR trademark administrator
Regarding the proper use of Membership Marks: REALTOR, REALTORS, REALTOR ASSOCIATE, as well as the REALTOR with Block "R" logo
I have been talking for some time with Mary Newill the Trademark Administrator from the legal affairs division about getting some more education and materials available to both NAR and non NAR members alike, as we run into a lot of abuse especially in domain names here at REW. Just wanted to post an update on the latest for all those interested.
Mary's Email
Quote:
Dear Morgan:
They finally took the Membership Marks Manual out from behind the firewall - hooray! I am enclosing a link to it below. I also wanted to include the examples I send to our members when I advise them of this issue. I don't know if they will help you or not, but I truly appreciate your help with the trademark protection issue!
This is the Manual
http://www.realtor.org/LetterLW.nsf/pages/trademarkmanual?opendocument
This is the information I include in the letter I send out. I thought the examples might be helpful.
The terms REALTOR, REALTORS, REALTOR ASSOCIATE, as well as the REALTOR with Block "R" logo, are all federally registered collective membership marks owned exclusively by the National Association. Collective membership marks are a type of trademark which, rather than indicating the source of a product or service, identify the user of the membership mark as a member of a particular group, in this case the National Association.
The National Association has approximately 1,000,000 members each of whom is licensed to use one or more of the membership marks to identify themselves and their real estate businesses. Each member of the National Association agrees as a part of the National Association's Bylaws to abide by the rules governing the use of the REALTOR marks. The rules apply not only in the print world, but also in the electronic media. Members are to use the REALTOR marks to identify themselves and their real estate businesses as members of the National Association. In a domain name the National Association allows members to use the REALTOR marks with a member's name and, if the member is a broker, with the complete name of the broker's real estate firm. In an email or domain name the National Association allows members to use the REALTOR marks with a member's name and, if the member is a broker, with the complete name of the broker's real estate firm. Below are examples of proper ways in which a member can use the REALTOR marks in a domain name or email address.
JohnDoeRealtor.com, JDoeRealtor.com, JohnRealtor.com
JohnDoeRealtor@aol.com, JDoeRealtor@aol.com, JohnRealtor@aol.com
ABCRealtyRealtors.com, ABCRealtyRealtors@aol.com
Morgan, if there is anything else I can do to help you (help me) please just contact me. Again, I appreciate you so much for this help!
Sincerely,
Mary Newill, Trademark Administrator
Legal Affairs Division
NATIONAL ASSOCIATION OF REALTORS®
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Last edited by webmaster; 10-13-2005 at 02:35 AM.
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