Hi

Do you use Twitter as a marketing tool for lead generation?

Here are some valuable tips that can benefit you greatly.

1. How frequently should you update your tweets? Many people who use twitter as a marketing tool have this question. The answer is: ideally you should post two tweets a day.

2. Mix up your tweets content. Keep one that should be a helpful link for your audience - providing some valuable info, etc, instead of a sales-oriented link. In doing so, you'll be earning yourself real value in the form of trust of your followers.

3. Give time in between. Don't post your tweets for the day simultaneuously. Keeping a gap of a few hours is good. Use a tool like SocialOomph (you will have to register for a free account) to schedule your tweets, so you don't have to login everytime.

4. KISS - Keep it short and simple Use a link shortening tool like bit.ly. You can also track the clicks on your links.

5. Post links to your own blog. Some of your info links should point to your own blog posts giving them valuable content. It will strengthen your relation with your followers and also build your readership, apart from giving your blog search engine friendly link juice.

6. Laugh. Link to humour in some of your tweets. People love a good laugh, and allow them to know you as a real person, not an information machine. Keep to your niche (if you have built a niche following) so that you can have “inside” jokes.

7. Tweet lot of ideas. Take note of interesting sites you come across that can give helpful info or tools. You can help your followers by sharing, especially if they belong to a common niche.

8. Preliminary research. Simply researching relevant and interesting topics can give you valuable links.

9. Be alert and re-tweet (RT). Follow the celebrities / experts in your niche. There are sites that provide a list of popular people. You can also use Twitter Search to find them. When they tweet something interesting, re-tweet it to share it with your followers.

10. Engage them. Ask pertinent questions inducing them to respond. This will result in lot of replies. Your twitter id appears on their replies and all their followers can know you and begin following you. This strategy is the secret to grow your followers exponentially

11. Ruffle some feathers by asking controversial questions. Ask people to give their opinion on an issue. So you'll be interacting with your followers and they'll love the tips and help from you. It also increases the chance that they’ll recommend you to others – again, increasing your followers.

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