1. No-bots: Do not write like bots or do not use automation for your tweets. Reveal your human side. Of course, you can schedule your tweets.

2. Be-friend: Let your followers be your friends. Once in a while, tweet something witty, out of the blue or plain emotional ranting. All the time you do not have to be niche specific.

3. Compel-clicks: Your message in 140 characters should drive you to better copywriting techniques. Learn to write tweets so compelling that you would click them.

4. Improvise: Learn from others and observe what works and improvise your writing fast. Do not wait for someone to post the techniques on a forum.

5. Your voice: When you develop your own "voice" - make it consistent in all your tweets. Allow your readers to be familiar with your writing style and let them make reading your tweets a habit.

6. Point your finger: Only to show direction. If you are promoting a big event, use twitter to direct your followers to your blog instead of updating twitter every 2 minutes. You can put as many updates as your like on your blog.

7. Just a tool: Twitter is just one tool in your entire marketing toolbox. Do not put all your eggs in one toolbox.

8. Network: Build relations with celebrities in your niche. Respond to their tweets, answer their question, build bridges with them. It can help you with windfall business opportunities or maybe you could plan a windfall.

9. Set them up: As you follow people and get acquainted with them and their views set them up for a face to face meeting. Nothing can replace one-to-one meetings, not even twitter.

10. Sign it: Include your twitter url in your email, blog or wherever you can put your signature.

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