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Increasing Conversion Converting Visitors to Leads, thats why real estate agents have their websites in the first place. Share tips, tricks and secrets on how to get more leads from the net!

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Old 09-08-2005, 02:21 PM
Falcon Living Falcon Living is offline
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Default The end of the chain for conversion?

So OK you got the customer on the internet who is not a referral and a total stranger, what different approaches do you take towards them to make sure they will not dissappear on you after the first hi how are you face to face meeting?
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Old 09-08-2005, 05:08 PM
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Default Re: The end of the chain for conversion?

Make a great first impression - it is no different than if they picked you out of the phone book, or heard your ad on the radio - instill confidence in the buyer and be sure to follow up with a thank you call or email that day (I would be impressed if I got home from my meeting with the realtor and found a "I just wanted to thank you for giving us the opportunity to earn your business and it was great meeting" type message on my answering machine.

I have been through numerous realtors in my life, and those that I still contact, are those that followed up, and made sure I knew that they were on the job (Even if they really werent lol)
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Old 09-08-2005, 08:37 PM
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Default Re: The end of the chain for conversion?

Buyer agency agreement.
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Old 09-08-2005, 11:30 PM
Falcon Living Falcon Living is offline
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Default Re: The end of the chain for conversion?

Ken, buyer agency agreement-in your dreams. If you know a way do let me know.

Morgan, I am telling you man you got this business down.
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Old 09-09-2005, 12:13 AM
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Default Re: The end of the chain for conversion?

I always called them "Just-a-notes"....

It just has to be one of those small cards that opens in the middle (up and down, not side to side). Buy hundreds of them and make it a policy that everytime you meet someone belly-to-belly, you send them a "just-a-note."

When they open it, they see their name in the greeting, and you have written, "Just a note to say....."

Short, sweet, no bullshit. It is very impressive and earns you lotsa business.
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Old 09-09-2005, 10:57 AM
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Default Re: The end of the chain for conversion?

Quote:
Originally Posted by Falcon Living
Ken, buyer agency agreement-in your dreams. If you know a way do let me know.
There might be a couple agents in the southwest suburbs that use buyer agency agreements (I don't know any personally & I know a lot of agents here), but they just have not become popular in my area, even after all these years. If I were a buyer meeting an agent for the first time & was told sign this or I won't be able to work with you, I'd walk away.

What I do with buyers depends on how busy I am. I work individually, not as a team, so I can only be at one place at a time. If I'm very busy already working with several buyers I keep in contact via property e-mail updates through ConnectMLS, sending newsletters, etc. I'll make a phone call follow-up if I have the time & if I thought they were great buyers (reasonable expectations, good rapport, motivated, etc.).

If I've got some extra time since selling my previous buyers something & I need more clients, then I'll offer a cash back at closing coupon/certificate. I also keep in touch by phone and the e-mail search. Sometimes I think I need an assistant but at this point I'm doing fine without one & feel for me it would be more of a pain to have one.

It's impossible to expect to hold onto every buyer prospect that comes your way. There are a lot of them I don't want to hold onto!
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