Had an interesting discussion the other day with a good friend of mine about conversion and/or the purpose of people's websites. We were talking about other professions, but I thought it might be interesting to discuss what people feel the purpose of their website is. After seeing many of the real estate agent websites out there, it seems their purpose is simply to have a website.

For me, our San Diego commercial real estate website was originally a way for us to see deals when they first came on the market.

I guess most webmasters/real estate agents/brokers never think about a few key pieces when deploying a website:

1) Who are you trying to attract
2) What is the mindset or personality of the typical user on your website
3) What is the best way to speak to the people you are trying to attract to your website.
4) What is the goal for the people on your website? To call you? Email you? Send you a check for $5,000?
5) What is the best way to put those people on your website into a funnel and get them to do what you want them to do?

Just a few thoughts.

Jason