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01-29-2006, 01:46 PM
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Generating listings
Anybody know of a direct mail system that works to generate listing leads?
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01-29-2006, 01:59 PM
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Re: Generating listings
What about copywriting a letter targetting soon to be expired's? Appeal to their sense of dissatisfaction with their current listing agent, and praise yourself and how fast you can sell thier home.
What I would like to know more specifically, is anyone have a system of harvesting soon to be expireds so that you can get to them right before they expire.
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Webmasters who spend their energies upholding the spirit of the basic principles [Of Google] will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit. Google.com
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01-29-2006, 02:41 PM
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Re: Generating listings
We can't contact them in our area until they are expired. I simply look at my daily hotsheet & try to get my postcards in the mail ASAP. I used to target a smaller area & drop off information at each home. Too much hassle today & I always figured any other agent doing the same thing & coming after me could easily take my stuff.
Now I target a larger area so just use my postcards, letters & my newsletter.
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Southwest Chicago Suburbs Real Estate is an affordable area with close access to downtown Chicago. Money Magazine says that Orland Park real estate is one of the best places to live in the U.S.
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01-29-2006, 03:24 PM
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Re: Generating listings
What about mailing a few days before they expire? It takes a day or 2 to get there right? Hehe
__________________
Webmasters who spend their energies upholding the spirit of the basic principles [Of Google] will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit. Google.com
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01-29-2006, 03:45 PM
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Re: Generating listings
On my MLS at least it does not publish the expiration date until it actually expires.
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01-29-2006, 04:10 PM
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Re: Generating listings
Like Aaron said, we never know when a listing is going to expire. Also, just because it expires doesn't mean it hasn't been relisted with a new MLS #. So not only do I have to check the expireds, I also have to make sure they haven't been relisted.
Some agents will let a listing expire to give it a new MLS # (which brings it up on the daily hotsheet & automated searches as a new listing). Also, some sellers have already contacted their next agent & have everything ready for the new agent to relist as soon as the listing expires. If I didn't do my homework & sent out a postcard that the listing agent finds out about I could get into trouble. I have to pretty much prove that when I sent it there was not an active listing at the time.
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Southwest Chicago Suburbs Real Estate is an affordable area with close access to downtown Chicago. Money Magazine says that Orland Park real estate is one of the best places to live in the U.S.
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03-15-2006, 10:59 PM
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Re: Generating listings
Quote:
How about mailings to FSBOs and just farm areas?
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03-15-2006, 11:03 PM
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Re: Generating listings
Don't know about the rest, but farms take a while (i.e. a year or more) to pay off from my experience.
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03-16-2006, 05:16 AM
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Re: Generating listings
I agree with Aaron that farming does take a while. I have not done it well myself but have seen numerous agents dominate their particular farm area and make alot of money. It takes a while to get there but it is a good long term plan.
I am starting to work towards that. Can you imagine how nice it would be to get calls for listings because you are the expert for XYZ neighborhood? I share an office with a lady that has been farming a particular area of Sarasota for years. Her listings are lay downs. She rarely ever has to compete with other agents in getting the listing. Farming won't produce immediate results so you need to also have a lead source that will get business today (FSBO's, hot buyers, expireds, etc.)
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Marc Rasmussen Michael Saunders and Company Sarasota, FL Real Estate Sarasota Real Estate
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03-31-2006, 05:58 PM
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Re: Generating listings
I began using Home By Design last fall: http://www.homebydesign.com/current.pdf
It's a combination of any/all of the following: 1. Postcard (Home decor or recipe) every other month 2. Magazine (52 pages of Food, decor, travel, & garden...I call it a mini Architectural Digest) every other month 3. Calendar at year's end The magazine can be a pricey program...particularly because I produce custom four color ad pages for each magazine issue. As a result, I only send it to clients and a limited high-value areas. While it hasn't generated a sale, yet, it is getting noticed and is a phenomenal image builder. In my opinion, any and all direct mail is a marathon, not a sprint, so it takes time and persistence.
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Regards, Robert Santangelo, Broker www.SoldBySanta.com Santangelo Real Estate is your Philadelphia real estate broker for upscale and luxury homes. Search for houses and property listings from Malvern and Chester Springs to The Main Line. We help buyers and sellers relocate when moving to or from Philadelphia. www.PitchInForBaseball.org "Let your equipment play extra innings!"
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