What in your opinion are the most important pages to get right based on delivery and accessibilty.

MLS? If people can quickly and easily access MLS will they convert?
Contact? Do you plaster everywhere, or be subtle? How many times to mention a phone # or where to place the "contact us" fields or links

Personal info (About us) do users care? If so what are they looking for in a realtor. Or what do they want to see on your site.

Your own listings: Alternative to MLS, do these work more effectively, less effectively what is the best way to deliver.

I guess the question we are all trying to ask is when a user hits our site assuming they are targeted, how do we turn them into a buyer or a listing every time? What is the one thing that sways them, (I know I know its not just one thing) but you know what I mean right?

Another way to look at it, the perfect template site taht you didnt have to touch, what are the "Must haves" and how must you have them?

__________________
Don't miss out on the 12 days of Christmas promo