How many leads per week.....?????

rms7design · 04-15-2006, 10:15 AM

Let's try something.... everyone add to the post how many leads they get on average from the net ......

Here... average 5-7 leads per week.

see ya

kyle422 · 04-15-2006, 10:49 AM

3-10 daily

rms7design · 04-15-2006, 11:04 AM

other question, what type of lead? real contact (phone,visit), interest (email from a visitor), search saved by visitor on your website?

here... 5-7 direct contact with potential client per week.

Philadelphia Realtor · 04-15-2006, 07:14 PM

I'm about 5-7 buyers per week, right now. I'm defining a lead as getting name, phone, and email addy via a phone call, general email, listing inquiry, or creating an account for my IDX. For the last couple months, conversion rate has been 33%.

kensmith · 04-15-2006, 08:50 PM

Quote:

Originally Posted by Philadelphia Realtor

For the last couple months, conversion rate has been 33%.

Please share what you are doing for that type of a conversion rate.

We average about 6 leads per day over any given month.

Philadelphia Realtor · 04-16-2006, 07:04 AM

Quote:

Originally Posted by kensmithkw

Please share what you are doing for that type of a conversion rate.

Ken, I think my conversion rate is more a function of the types of prospects that I attract with my site. I've structured my search engine presence for the relocation buyer, so they find me before they have an agent commitment in Philadelphia. After initial contact, I send them a short article entitled "Buying a home in PA...How it works." From there, it's just normal follow up, but I don't use an automated email campaign because I've never received an automated email that gives me the warm & fuzzies. As a result, I don't use them. Instead, I do personal emails and phone calls, every time. It takes alot of time, but I'm very "high touch" by nature. Often I send them to different areas of my site so they know it's not only a real estate resource. My site has tons of area links for different types of activities...like sports teams, art museums, parks/gardens, kids activities, and so forth. I also send them maps of the area...ya' know...all the usual new to the area type of stuff.

Also, I don't require login to use my IDX, so I think that is an inherent benefit to conversion rate. My belief is that I'd get more bogus leads with registration than without. In the year that my IDX has been up & running, I don't recall getting one bogus lead from it. Granted, I may have someone use my site and I'll never know who they are, but I think most buyers who find, like, and use a website are going to contact via the site when the time is right. And, the number one comment I get when I speak with a new client is, "Your website is great, and I really liked that I didn't have to give my name to look at houses." So, when I get that type of unsolicited feedback from 80% of the clients, I'm not changing it.

I hope that helps, Ken. BTW, I appreciate all the times you have offered your expertise on this forum...you have been very generous.

kensmith · 04-16-2006, 08:14 AM

Thanks for taking the time to share with us. I also have my site set up as a relocation resource and have many out of state relocation buyers. They are by far the easiest to convert, but even still we haven't been getting 33% of them. I will have to look at better follow up and more types of contact. As of now it's mainly e-mails and a phone call here and there. Will be easier as I have expanded our team again and the new agent is a real go getter.

Tim7332 · 04-25-2006, 03:48 PM

Hey guys, I've been starting to get between 3-5 "leads" per day. However 99.9% of them leave bogus information. Is there something wrong with my site or idx solution?

Very hard to convert a lead that's phony. Any help would be appreciated in starting to capture business through my site.

Philadelphia Realtor · 04-26-2006, 08:34 AM

Hi Tim,

About the only thing I can say is what I said, before. I think that requiring registration to see the "listing details" is the main reason for bogus leads. I know there are two schools of thought on this, but I'd rather have people contacting me because they WANT to provide into...not because they're forced into it.

JMTC...

rms7design · 04-26-2006, 02:13 PM

I agre with the previous post. I believe that the more barriers we put trying to get info, the less chance someone would continue surfing your website. Using google analytics, I can know what is the drop percentage (bounce) for each page viewed..... giving access to MLS freely without having to register has some really good results and low drop.... in a personal level, when I surf a website, if I have to fill out a form to access information... I go to an other website....

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