Real Estate Forums
| Increasing Conversion Converting Visitors to Leads, thats why real estate agents have their websites in the first place. Share tips, tricks and secrets on how to get more leads from the net! |
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How many unique visitors do you guys get each month? and whats the average duration of each visit?
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most people leave mine fast too. How many leads do you average a day and how many closings a month?
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6000 visitors/month
12% convert to "lead" average visitor looks at 8-12 pages 30% leave my homepage immediately Of those who stay: 40% spend less than 1 minute on site 14% spend 1-2 minutes 10% spend 5-10 minutes 8% spend 2-3 minutes 5% spend 10-15 minutes 3% spend 15-20 minutes 1% spend 2--25 minutes 1% spend 25-30 minutes etc etc
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Melody Rose Browne Marketing Director The Fine Coastal Living Team Wilmington NC Real Estate |
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720 leads per month? How many sales does that translate into?
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- I put "leads" in quotations because the 12% conversion is counting how many people complete a form on our site. Call it a lead... call it an inquiry... a lot of times you call it bogus crap... but quite often you call it a real lead =) - We didn't hit 6000 visitors/month until last month. Our website in its current state (search engine placement, aggressive drip email follow up, aggressive phone follow up to leads with numbers, etc) wasn't in existence until early this year, so we are just starting to realize the results. With those two notes in mind, the answer would be that for 2006 so far we have had 5 closed transactions and have another 5 currently pending that are a direct result of our site.
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Melody Rose Browne Marketing Director The Fine Coastal Living Team Wilmington NC Real Estate Last edited by melodiousrose; 05-21-2006 at 11:57 AM. |
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Also, we just started to (attempt to) track conversion in the following four ways:
Visitors to Registrations ("leads") Registrations to Appointments Appointments to Agreements (although I know not all markets do these) Agreements to Sales Stats I read recently* show "average" agents have this following conversion: 3.25% Visitors turn into Registrations 5% Registrations turn into Appointments 65% Appointments turn into Agreements 80% Agreements turn into Sales And "mega" agents have the following conversion: 7% Visitors turn into Registrations 10% Registrations turn into Appointments 70% Appointments turn into Agreements 80% Agreements turn into Sales So you can use that as a benchmark. Oh, and it should be tracked ongoing rather than month to month. *Internet research project 0406R1 by Keller Williams University
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Melody Rose Browne Marketing Director The Fine Coastal Living Team Wilmington NC Real Estate Last edited by melodiousrose; 05-21-2006 at 09:53 AM. |
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If the register give bogus info do you still count that as a registration?
Also, what drip email system do you use? |
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We had our web guys build drip capibility into the backend of our site. I can create each piece/campaign exactly how I want it and tie certain campaigns to certain forms, etc. I borrowed some content from Gooder, Market Leader and Sharper Agent, and then mixed in some local pieces as well as some unbranded pieces designed to look like regular emails (these get the most response), and then added relevant links back to our site. It works well but could have better tracking. I can track click-through rates but not the open rate. Does REW offer a drip email solution?
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Melody Rose Browne Marketing Director The Fine Coastal Living Team Wilmington NC Real Estate Last edited by melodiousrose; 05-21-2006 at 07:41 PM. |
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Quote:
Christina Ethridge Marketing and Research North Idaho Dream Team |
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