Does anyone have any data on successful phrases, approaches for PPC?

Maybe KW strategy, etc?

I know to try to pick up on the more obscure KW phrases, but may bring in very relevant clicks, any other tips?

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I'll break it down as soon as I get some hard numbers. I'm targeting about 100 different keywords on Google (adwords) Right now it's to early to tell. Will also launch into msn adcenter this weekend. I will say on the adwords campaign that I'm testing split ads and different landing pages. I'll let you know what works.

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Charlotte NC Real Estate | Lake Norman Real Estate |
Charlotte Homes for Sale

Thanks, We here at REW should use the CPC thread to help each other out, I think.
I'm going tostart a campaign next month and will keep track of my data as well.

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One of the most overlooked keywords in PPC or in general is "area mls" - do you have access to the MLS on your website? If so - bid on them and send them to your MLS pages (Hopefully you can break them down by area) - send your area mls traffic to your area mls page and it will convert - usually it is pretty cheap especially if you go for all your minor areas memphis might be expensive but neighborhoods, neighboring towns? Who knows / bids on those?

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Webmasters who spend their energies upholding the spirit of the basic principles [Of Google] will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit. Google.com

For higher conversion rates, bidding on the long-tail keywords is a good bet...

For higher CTR, I found that the Tom Sawyer method really works great...

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---cK

CK Chung is an independent SEO consultant who provides premium Holistic SEO services, including services specific to Real Estate SEO. You can find his alter-ego, Kid Disco, spouting off on his SEO blog at SEOdisco.

The tom sawyer method? Please explain

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Webmasters who spend their energies upholding the spirit of the basic principles [Of Google] will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit. Google.com

I like that suggestion Morgan, Thanks.

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LOL... I forgot about this thread... I'm not sure why I left it like I did... must have been distracted or in one of my weird moods...

Tom Sawyer method = reverse psychology

...like a "don't click on this" type of message... or maybe for real estate specifically, try something like "You won't believe the price of this hot [area] property!"

Check out:
http://www.seo-scoop.com/2006/04/05/reverse-psychology/
http://www.seomoz.org/blogdetail.php?ID=975

__________________
---cK

CK Chung is an independent SEO consultant who provides premium Holistic SEO services, including services specific to Real Estate SEO. You can find his alter-ego, Kid Disco, spouting off on his SEO blog at SEOdisco.